Understanding Your Target Market Saves Your Business Money
Is your target market college students, women between the ages of 30 and 50 or seniors? Are you trying to reach fitness lovers, pet lovers or foodies? What demographics was your product or service created for? Also known as niche marketing, understanding – and reaching out to – your best target market will save your […]
5 Reasons Why Email Marketing Is Important for Your Local Business
Customer service is always important for local businesses. So is word of mouth, product/service quality and response time. But if you’re not using marketing for your local business, then the rest hardly matters, since email marketing is what will draw customers to your business and keep them coming back. Even better, email marketing is inexpensive, […]
State Of Google 2013: How To Keep Your Business In Google’s Good Graces
In 2013, Google is rewarding the businesses and people who are doing it “right,” those who are using a variety of smart strategies to bolster their rankings and visibility rather than trying to employ shortcuts and tricks. In essence, Google wants the sites with the best content, strategies and integration to be rewarded in its popular […]
