Over 50% of all website traffic derives from an organic search. In fact, over 70% of activity online begins on a search engine, too. With search engine optimization (SEO), your business can appear as consumers search for your offerings.
Developing an effective SEO strategy to improve your Google ranking can take time, though. An SEO specialist could set your strategy up for success.
Not sure why an SEO specialist is important? Read on to discover how they benefit local service providers today!
Access Experience and Expertise
Developing an effective SEO strategy takes time, experience, and expertise. If you’re new to SEO, you might have to dedicate time to learning the basics. That’s time you could dedicate to helping your local business grow instead.
There’s also the risk that you’ll unknowingly use black hat SEO tactics to improve your Google ranking. Black hat SEO might result in Google penalizing your website. If your website no longer appears on Google searches, consumers won’t find your business online.
Before that happens, leverage the expertise of an SEO provider who has years of experience in the industry. They can help you avoid costly mistakes that can hurt your rankings.
Instead, they’ll audit your website, research your customers, and consider your industry to develop a customized SEO strategy. It’s important to research your customers before applying SEO best practices. Otherwise, you might not make personalized content that aligns with the search engine user’s intent.
The consumer’s search intent can help you better understand what they expect to find during a specific Google search. Then, you can create content that matches their needs to generate more website traffic and higher rankings.
Google’s search engine algorithm updates hundreds of times a year. Every algorithm update can lead to new SEO trends and best practices. If you’re neglecting these trends, your SEO rankings could drop.
You’re busy enough trying to keep track of trends that are relevant to your industry. Instead of tracking SEO trends (and learning how to apply them) talk to a specialist. They’re already apprised of the latest SEO trends and marketing tactics.
For example, your SEO provider might recommend creating more video content. You can optimize video content for SEO by creating a transcript. Since YouTube is the internet’s second-largest search engine behind Google, you’ll have more opportunities to reach customers.
Other SEO trends that can impact your rankings this year include:
- Google’s Core Web Vitals
- EAT (expertise, authority, trustworthiness)
- Search intent
- Voice search
- Featured snippets
If you’re not sure how to apply these trends, request professional SEO services this year.
Improve Your Targeting
Remember, Google will determine if your content aligns with the user’s search intent before determining your search engine rankings. If you want to improve a Google ranking, you also need to improve your targeting.
Your SEO provider will take the time to research your target audience. Then, they’ll create personalized blog content that aligns with the user’s search intent.
Precise targeting will help you appeal to ideal customers who already want and need your services. You can show them you understand the problems they’re facing on a daily basis. Then, your content will show them you empathize and can offer a solution.
Improving your targeting by aligning your content with the user’s search intent can help you generate more leads and sales.
Leverage Professional Tools
If you’re new to SEO, you might consider using professional tools, only to feel confused about how to use them. Chances are, you’ll only use these tools once or twice, too.
For example, you’ll need to gather research to create content that aligns with the user’s search intent. You might need to calculate your domain authority before making improvements to your website, SEO strategy, and content, too.
Don’t waste time or money trying to learn how to effectively use these tools. Your SEO provider will already know what tools will benefit your SEO strategy.
Letting them gather the research you need will save you time, money, and stress.
You can even choose specific services based on your needs. For example, backlinks are one of Google’s top ranking factors. Backlink-building services could boost your rankings, leading to more traffic, form submissions, or sales.
Working with a search engine optimization specialist will help you discover the most effective ways of improving your rankings. Ranking at the top of a search engine results page will help consumers find you before another local service provider. Each time a consumer finds your business during a search, brand awareness will grow.
In time, that consumer will begin to associate your offerings with your unique brand. The next time they need your services, they might visit your site to request help.
Working with an SEO specialist can help you generate brand awareness and recognition, which could help your business grow.
Boost Your Credibility
In order to stand out within your niche, you’ll need to establish yourself as a credible resource within the industry. Many professional SEO services include content creation. Your SEO specialist can create engaging, informative blog content that demonstrates your expertise.
Remember, EAT is a current SEO trend. Infusing your content with expertise, authority, and trustworthiness can boost your brand credibility.
Gaining credibility can encourage more people to trust you, which can help you generate leads.
Dedicate More Time to Your Business
Developing and maintaining an effective SEO strategy is an ongoing process. If you don’t keep up with your progress, you won’t find ways to make improvements. Your SEO specialist can handle this process for you.
They can provide regular updates, allowing you to watch your Google ranking improve over time.
Professional SEO services will help you attract more people to your business. You’ll need to free up time to dedicate to your customers. With an SEO specialist on the job, you can benefit from SEO without spending time on strategizing or content creation.
Consider Why an SEO Specialist is Important to Your Business
Understanding why an SEO specialist is important to local service providers can help you make an informed choice for your business. With help, you can improve your rankings, reach more customers, and ensure business growth. As a cost-effective strategy, SEO can also boost your ROI.
Start experiencing these benefits of professional SEO services with help from a specialist!
Eager to get started?
Book your complimentary strategy call today!