If you’re running a local brand, you may not be sold on local SEO services yet.
After all, some brick-and-mortar stores get by on word of mouth and traditional advertising.
Roofers, plumbers, HVAC technicians, electricians, and other contractor services thrive on a local market of customers. Why focus on your online presence when your brand centers on in-person service?
If you’re on the fence about investing in an SEO strategy, you need to know one statistic.
A whopping 88% of customers who searched online for a local brand called or visited the store within 24 hours.
Increasing your online visibility is crucial in today’s digital age, no matter the brand. Without the right SEO services, you might not meet your local customers where they are: online.
Here’s why local SEO is your key to success.
SEO Helps You Stand Out From the Crowd
Chances are, your local market is saturated with businesses similar to yours. As a result, the competition for your limited pool of customers can be fierce.
That’s where local SEO comes in.
Local SEO allows you to optimize your website for specific geographical areas. Searchers within those geographical areas may be more likely to see your brand appear in the search engine results pages.
And because over 25% of searchers click the first Google search result, this increased visibility can be a huge factor in your brand's success.
There's one last factor to mention: the chances are also good that your competitors are trying to implement local SEO as well. If you aren’t keeping up, you’re essentially giving business away to your competitors!
Local SEO Services Are Cost-Effective
Compared to other marketing tactics, SEO tends to be much more cost-effective.
Consider the average ad campaign, either online or via traditional media.
These campaigns tend to be expensive and short-lived. The results they offer are often short-lived as well.
Local SEO, on the other hand, has a much better ROI. The results of your efforts don’t disappear once you’ve stopped working with a local SEO company.
The work you’ve put into optimizing your site and your Google My Business listing will continue helping you attract customers in the future.
In some cases, you may see increased visibility for months or years to come, depending on the timeline of Google’s search algorithm updates.
You Can Target Your Ideal Audience
Want to focus your efforts on a select local demographic? The right SEO agency can help you get there.
Local SEO allows you to target people on several fronts.
First, Google’s local search algorithm always considers proximity. This means that searchers within your designated area are more likely to see your brand in the search engine results pages.
In addition, you can choose to target customers who use location-specific keywords. With thorough keyword research, you can even work to optimize your entire website according to your target audience’s most likely search terms.
Local SEO Offers a Better Customer Experience
How likely are you to trust a business when you can’t find information about them online? If you answered “not likely,” think about how your customers might feel when they can’t find the details they need about your brand.
One key facet of local SEO is optimizing your Google My Business listing.
This listing includes key information your customers need, including your brand name, address, phone number, and business hours.
Without these details, potential customers are likely to grow frustrated and move on to the next search result—which will be a competitor's website.
To streamline your customers’ experience, you can expand your Google My Business listing to include helpful insights like reviews, photos of your business and products, videos, and information about your service or delivery areas.
These key insights can optimize their experience and build trust, making them more likely to do business with your brand.
You’ll Increase Sales Opportunities and Revenue
With all of the extra visibility you’ll get from your efforts above, you’re much more likely to see a boost in website and in-store traffic. This, in turn, leads to better conversion rates.
Because you’ll be targeting your ideal audience, you’ll get consistent and high-quality traffic to your site.
With optimized contact information on your Google My Business listing, you may also see an increase in leads who contact you by email, phone, or online form.
These leads are more likely to convert than the more generalized group of leads you might attract with other advertising efforts.
Even better, the overall cost of these lead acquisitions tends to drop when local SEO is in play.
Because you’re increasing your inbound traffic overall, leads will appear simply because they’re searching for a relevant search term with no extra effort on your end.
Best of all, with more sales opportunities, your brand may see a gradual increase in revenue as a result of your campaigns.
Take Advantage of Local SEO Services
At this point, it should be clear that local SEO services offer a host of benefits for any home service business. From increased visibility to more conversions, local SEO can help you grow your customer base little by little. Partnering with the right SEO agency can help.
Whether you need help building local landing pages, optimizing your GMB listing, or the full spectrum of local SEO services, our team can handle the job.
We specialize in helping small businesses generate profitable business leads and sales through local SEO. To learn more about what we can do for you, call our team at (888) 593-0505 or send us a message here today.