Did you know that Nextdoor is being used in 1 in 3 U.S. households and there have been +55 million business recommendations from neighbors?
Fact is, this platform is tailored for local service businesses, making it essential if you’re looking for another avenue to advertise your company.
Nextdoor advertising isn’t just about social media advertising; it’s about so much more.
As you scroll through this post, you’ll be enlightened about mobile feed alerts and sponsored posts.
After reviewing this comprehensive guide, get ready to dig deep and tap your neighbors on the shoulder.
Different Types of NextDoor Ads
Before you can begin using Nextdoor for advertising purposes, you need to know about the different types of ads the platform offers to businesses.
The various types of ads you can use on the platform include:
- Sponsored posts
- Neighborhood extension
- Desktop feed
- Email digest feed
- Mobile feed
Each type of ad comes with its own advantages and disadvantages.
As well as changes in the cost to use them for your business purposes.
If you’ve got a lot to say about the services and products your business has to offer, a desktop feed is the way to go.
The reason is that unlike other forms of ads you can choose on this platform, the desktop feed allows readers to see more text.
Each post you create using the desktop feed feature will have the following information:
- Name of your business
- Strategically crafted subject line
- Image of your choice
- Your product/service offer
- Call to action
If using the desktop feed sounds like the best option for you, we recommend carefully thinking about the subject line.
The subject line will grab the attention of everyone who uses the Nextdoor app.
Once you have their attention, the body of the ad should be information without sounding like an annoying salesperson.
Don’t forget to wrap everything up with a strong call to action that persuades the reader to either learn more about your business or visit/call you to book an appointment.
The only difference between the mobile and desktop feed is one is displayed on the desktop, and the other will show up on the Nextdoor app users’ mobile thread in a format that’s easy to scroll through.
Email Digest Feed
When you’re using the email digest feed, it will contain the same information the desktop feed ads contain.
The only difference is when people receive their Nextdoor email digest, it will direct them to your business website instead of to the application itself.
This helps to reduce the number of touch points the reader has to go through before reaching their destination.
Instead, they see the ad, and if moved to, they’ll be directed to your contact page and can move forward with setting up an appointment or providing their contact details to receive more information about your products.
It’s important to understand that each ad type works in combination with sponsored posts.
The same formatting remains the same.
When you include your business name in the posts, it can be no longer than twenty-five characters.
When creating the subject line of your sponsored posts, be mindful that the character length will be different depending on the formatting you choose.
For example, if you go with a neighborhood extension, you have a maximum of twenty-five characters to use.
However, if you decide to use a video or display it in the subject line, you’ve got a higher character maximum of seventy.
Again, when it comes to the body of your sponsored post, you’ve got to get to the point and ensure the information you’re sharing is engaging and captivating because you only have so many characters to get across the message you’re trying to convey.
The image you choose to use has a maximum size the file can be, but this will also change depending on the type of ad you choose to use.
When you input your ad’s offer, you have a maximum of fifty characters and don’t forget to insert your call to action at the end of the sponsored posts.
Want your ads to run across the viewer’s browser even when they aren’t using the Nextdoor app?
If so, you’ll want to make use of the neighborhood extension, which can be helpful to expand your reach.
Neighborhood extension ads will make your business ads viewable in the form of banners and pre-rolls.
Again, it will still have the same information as the other ads.
The difference is that the ad viewer doesn’t have to be on the Nextdoor app or desktop to see it.
Nextdoor Advertising Payment Tiers
Now that you’ve received in-depth information about the different ads.
The two payment tiers your business has to choose from include:
- Local business
If you select the local business tier, you’re able to create a listing that is similar to the ones you’d find on the Google My Business page.
This gives you the ability to launch campaigns and sales for your target audience to see.
If you select the enterprise option, your ads will be more targeted and only run in the geolocations you select for them.
Nextdoor Ads: Advertising In The Neighborhood
Nextdoor advertising is taking things to the next level by providing another social media avenue for businesses to use.
Whether you’re choosing ads that run off of the Nextdoor app or using the email digest feed, there’s something that will work for all businesses.
More Contractor Lead Generation Resources:
- HomeAdvisor Vs. Thumbtack Vs. Angi’s – Lead Gen Program Comparison
- Bing Ads Vs. Google Ads for Contractors and Service Businesses
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