There are countless businesses out there literally throwing money away due to website neglect. Set-it-and-forget-it is a nice idea, but it will absolutely cripple your business. Either you, your in-house marketing department or your outsourced digital marketing solution should be tracking and measuring the performance of your business website so you can properly adjust.
This is a competitive business world and your website has the chance to make your business a ton of money.
So its time to face the facts: website optimization it's just too important to ignore.
Bu knowing what to review or what elements may be causing your website traffic to hit the back button is not common knowledge. To be honest, if you're not in-and-around digital marketing regularly, you're probably missing out on a lot of profit generating opportunities so this list of 7 website marketing profit tips below should come in pretty handy. Here's to more profits!!
Let's get started…
#1. Make your company's contact info easily to find.
I'm sure you've been on a website digging around trying to find the company's contact information. It's quite frustrating if that happens. The reality is people no longer dig for your information, they simply click the back button head over to your competitor's website and contact them instead.
#2. Your website must inspire confidence and trust.
When people arrive at your website, you have to immediately figure out how to develop trust to keep that person on your site. If your website looks dated, or you have no testimonials, or no industry certifications, awards, or no case studies showcasing how your service can help, you're going to have a tough time converting website visitors to actual leads and customers for your business.
#3. Use high-quality images.
If your website images are grainy or not completely relevant, you're NOT making a great first impression on your website visitors. If website visitors make the conclusion that you don't take pride in your website, this often reflects poorly on your business. A small detail like this can make a BIG difference in the overall effectiveness of a website.
#4. Have a fast-loading website.
If your website is slow-loading, you're really shooting yourself in the foot with Google and the other search engines. It is a known fact that slow-loading sites are not favored by search engines you're trying to get visibility on. If you visit your site and you have to wait a while for your page to load, you'll want to look into options on how to speed things up.
#5. Have interesting content.
Boring content can be devastating to your site and your business. Going above and beyond by thinking about what problems you can help your target market solve goes a long way. By letting your website visitors know that you understand their problems and you explain how you can help solve them, chances are you'll connect much better with the person checking out your site and your business.
#6. Website Tracking.
If you don't have Google Analytics on your website, you're basically walking around blind. There are lots of tools to track the activity on your website and once you're able to see where traffic is coming from, what pages are being landed on and where people are exiting your site, you can make the necessary, profitable adjustments.
#7. Build your website to please your target market, not you.
Even though you're the one building your website, you're not building it for yourself. You're not your target market. Too many businesses build a website without ever asking “Who is my target market?” or “What is the goal of my website?” Don't make this mistake… it will be costly!
As you know, your business website is critical to customer sales, retention and even referrals . If you identified any topics above that are missing from your website marketing plan, then schedule a strategy call with Online Visibility Pros so we can help you turn your online lead generation efforts around. That's our specialty. We're looking forward to hearing from you soon.