Organic searches make up 53% of the web traffic generated on a daily basis.
Learning all about search engine optimization (SEO) and other types of marketing can help you take your home-building brand to the next level.
Residential real estate is thriving right now, and you can drum up fresh business for new home builds and home remodeling projects as long as you remain competitive.
Mastering marketing is the best way to hit your goals.
Let the following tips get you started when you need some quality marketing tips for home builders.
1. Start With Your Content
Marketing for home builders begins with content creation. It's the most important type of marketing that you can do right now because it's the most authentic.
Creating excellent content that offers value takes the pressure out of marketing.
You know that you're making someone's life better with your information, so the sales and conversions begin to take care of themselves.
More people than ever subscribe to YouTube channels or read blogs every week.
Roughly 32% of people in the United States listen to podcasts weekly. Staying in people's rotation helps you build trust and spreads brand awareness.
Put some thought and effort into making the best content possible and you'll resonate with a large audience and get results.
As a home builder, you can create content that helps homebuyers plan out their purchase and design their dream home.
You can provide facts about building a home from scratch and offer behind-the-scenes insights that'll steer people toward a decision.
Once you become an authority, you're a simple call to action (CTA)m away from getting the conversions that you need.
2. Take Time to Research Keywords
Winning the keyword battle can also help you sell more new homes. The keywords help you to get better rankings on search engine results pages (SERP).
When you create amazing content, the keywords that you choose will help people find it.
If you publish a blog, this will mean doing topics research ahead of time and then coming up with strategies for the ideal primary and secondary keywords.
Your content marketing campaign will involve using the keyword in the first 100 words of the content, in a header, and in the conclusion paragraph of the content.
You'll also need to use several secondary keywords in subheaders and throughout the body of the content.
Research the best marketing tools 2022 so that you can find short-tail and long-tail keywords that get results.
3. Show Off Your Graphics and Multimedia
Homebuilding is a business that involves emotional intelligence as much as mastery over your craft.
You're not just selling brick and mortar, you're selling people dream homes that they can use to raise their families and create memories.
You need to master graphics and multimedia if you're hoping to sell these dreams effectively. When you're trying to find new clients in 2022, always think about ways to grab their attention first.
Invest in professional photography so that you can show off your best homes.
Create infographics that also include examples of your blueprints, floorplans, and diagrams.
Use virtual tours so that people can envision what it's like to live in one of your homes.
There are so many opportunities to paint a picture for your audience, so make sure that multimedia plays heavily into all of your digital marketing strategies.
4. Put Chatbots to Use
Artificial Intelligence (AI) is a tool that everyone in the real estate industry should embrace to the fullest.
Using a chatbot can help you interact with your crowd and bring in plenty of data.
You'll retain people that visit your website and will give them a reason to stop by again.
The chatbot alone can deliver an excellent ROI without you needing to dedicate any more time or manpower.
It lets you use the power of automation to become a more effective communicator and to gain plenty of insights about your future customers.
5. Start an E-Mail List
Learning to build an e-mail list is one of the best things you can do when marketing your business.
It's a tool that many home construction professionals forget about, but that can give you an edge over your competition when you use it effectively.
When people decide to sign up for your e-mail list, it's an indication that they're serious about continuing the conversation.
You can send them supplementary information and also learn more about their demographics and tendencies.
The best way to start an e-mail list is by having a piece of content that persuades them to sign up.
For instance, you can offer a free video course or e-book in exchange for their e-mail list subscription.
This shows that you are willing to provide value up front and will be better able to fulfill their needs.
When used effectively, e-mail marketing can deliver a 3,200% return on investment (ROI).
6. Learn to Use Social Media
Social media will be one of your most important assets whenever you're trying to build a following.
Get to know the usefulness of social media tools like Facebook, Instagram, and YouTube.
Publishing regular social media content will allow you to create new customers and retain old ones.
It grows your visibility, particularly when you take advantage of hashtags and active conversations happening on social media.
7. Hire a Digital Marketing Professional
You'll give yourself a much greater chance of generating traffic and sales when you hire some help. Link up with professional digital marketing services that can make a difference for you.
These pros will help you with things like SEO, email marketing, and other forms of digital marketing.
Perhaps you're asking, how can I find SEO services near me?
Seek some leads on professionals that have a track record of getting the results that you're looking for.
Schedule a consultation with the best company available, and make sure they have answers on what exactly they can do for your home building brand.
Outsourcing this work is the best way for you to focus on what you do best while letting the pros get you the results you need.
Apply These Marketing Tips for Home Builders
The marketing tips for home builders above will help you in your pursuits.
Investing in professional help will help you build more traffic, which means building more dream homes for your customers.
Online Visibility Pros can help you with all of your digital marketing needs.
They are essentially your outsourced internet marketing department, your marketing partner, and your lead generation experts!
If you want to partner up with a company that has a proven track record of digital marketing success (10 years and counting), and a company that understands how to work well with owners of construction companies, you've come to the right place!
Have questions? Take this opportunity to contact the OVP team online or call us directly at (888)593-0505.