CASE STUDY: Discover How Landscape Contractor Increases Impressions, Clicks & Leads By 500+% in 180 Days
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Online Visibility Pros was approached by a landscape design company located in the Southeast Phoenix area looking for ways to target homeowners in the Gilbert and Chandler Arizona area. They knew these areas had a high concentration of residential homes that would be great prospects for their services. It was important for this landscape contractor to increase its visibility in the search engine results page (SERPs) in order to grow their business. The company had only been open for a few years and was eager to bring new clients on so they could continue to grow.
This local landscape contractor came to Online Visibility Pros with a newly built website but was getting zero visibility in the search engines, resulting in zero leads. Online Visibility Pros was hired to help drive targeted website traffic and help convert that traffic into business leads. A strategic SEO campaign would be the first step in turning the website into a lead generating machine for this landscape design contractor.
After just 5 months with Online Visibility Pros impressions and clicks skyrocketed. Website clicks went from 21 to 138 (an increase of 557%) and impressions jumped from 102 to an amazing 11,934 (an increase of 11,600%) in just 5 months by implementing an SEO campaign and making website updates to improve the user experience. The increase in website clicks and impressions ultimately led to 30 new solid leads from organic website traffic.
THE 180 DAY CASE STUDY PROCESS:
Online Visibility Pros began BY IMPROVING a very generic landscape contractor website. The site was a basic brochure style site with little concern about user experience or lead generation and conversion.
In order to turn the site into a lead generation machine, OVP had to revamp the site into a responsive website that would be easily viewable on any device.
New service pages were added to the landscape contractor’s website; these individual service pages would showcase and explain each service being offered. Additional pages were added to help website visitors see completed projects, along with other helpful resource pages. Adding high-quality content and media resulted in a better overall user experience, helped build trust with the audience, positioned the company an expert in their niche. Ultimately the website updates together with the SEO campaign created an increase in traffic and leads.
The goal was to improve user experience with exclusive content that would connect with the target audience in a memorable way. Writing carefully crafted pages explaining their services in detail with laser targeted keywords added great value to their site from a user perspective. It was evident that after 180 days the campaign was just what the doctor ordered!
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Get More Landscape Contractor Leads! Every good site needs a Call-to-Action, for example, a “Request a Quote” form. However, this would prove to be difficult for a landscape contractor type of service. So the Call-to-Action was changed to “Request a Design Consultation” this minor adjustment increased calls immediately. This minor site adjustment is just one example of how OVP can take a site from zero landscape contractor leads to a month over month increase of landscape contractor leads.
HOW WE DID IT:
FIRST 16 DAYS
In the First 16 days, there were signs of increased visibility. Starting at zero visibility in search engine results increased to 0.14%. This was a sign that the campaign was definitely on the right track. OVP was able to accomplish this increase through strategic SEO efforts on and off the website.
In the First 16 days, OVP increased Estimated Traffic from zero to 0.02 Estimated Traffic! This was exactly what this Landscape Contractor needed to get moving in the right direction for lead conversion.
In the First 16 days OVP was able to implement an SEO strategy campaign that pushed the Landscape Contractor Company from zero Average Position to 95.11.
Another clear indication of success with the campaign is seen by the positive keyword movement upward. For a landscape contractor company to be jumping up in rankings so quickly in such a short period of time is a clear indication that the SEO strategy was working just as planned!
HOW WE DID IT:
AFTER 90 DAYS
After 90 Days what started at 4.4% Visibility jumped to a 6.85% Visibility Trend just after 90 days. We can clearly see the positive growth in action in this graph!
After 90 Days we can see steady growth in Estimated website traffic. There are some small jumps and some bigger jumps, which looks healthy and natural.
After 90 Days the positive movement in Average Position gave the Landscape Contractor Design Company position #10 in “landscape design gilbert az” and the #6 position in “chandler landscape design”. These are just some of the search terms bringing high-quality traffic and leads (see screenshots below). All after just 90 days!
Adding making additional optimization updates, the Landscape Contractor Design Company came up No. 1 in “travertine decks chandler az” and “landscape design companies chandler az” on Google Maps search results. A definite win for the client after only 90 days!
After just 180 days with Online Visibility Pros, the campaign clearly displayed progress most notably in Impressions and Clicks. Website clicks went from 21 to 138 and impressions jumped from 102 to an amazing 11,934 in just 5 months. This table clearly shows the effectiveness of the SEO campaign that was developed and executed with the goal of getting more landscaping leads for this landscape contractor.
Here again, we see Lead Metric increases in the span of 5 months. This table shows the websites conversion rate. When OVP first started in September the website was producing zero leads and in just 5 months, we were able to create targeted traffic and get 10% of visitors to call or fill out a form, which created a conversion rate of 10.38%.
This Arizona based landscape contractor worked with Online Visibility Pros to enhance the user experience by adding content written specifically for potential clients while focusing on SEO for improved visibility and lead conversion. OVP made sure:
- The most important conversion elements were where they needed to create an optimal user experience
- Individual service pages were developed and highlighted along with the build-out of other valuable resource pages.
- The website was updated to have the proper SEO foundation to ensure a positive relationship with Google in order to show up on the most desirable keywords for this contractor.
As a result, Online Visibility Pros was able to achieve placement on Google, Yahoo and Bing for targeted keywords that were in line with the services the landscape contractor offered. Furthermore, Online Visibility Pros was able to produce 30 new solid leads from organic traffic in just 5 months. Why not let OVP show you how to generate landscaping leads?!