Eric, the sales manager at a residential heating & cooling company was tired of sending ineffective email communication to their customers and prospects.
A decent number of people were opening the emails the company was sending, but very few were taking action.
Frustrated, Eric, reached out to Online Visibility Pros to see what our team could do to improve their email marketing sales performance.
We helped him understand that our email marketing experts could help him turn his email marketing efforts into the best ROI of all marketing the company was participating in.
Fast forward 3 months and the OVP marketing team was able to help the HVAC company get 12,481 emails opened by their customers and prospects leading to over $200,000 in product and service sales.
Let's dive into the details to show you what we did.
- Create professional email templates that matches website and brand
- Average over 20% open rate on all emails sent
- Average over 2% click-through-rate on all emails sent
- Generate at least $100,000 in 3 months
The Email Message Templates
Two email message templates were developed for the HVAC company in order to set them up for success with their email marketing efforts.
The Newsletter Template
The Promo Email Template
Adding Contacts To The System
After the email templates had been created, the next step was to add current, past and future customer contacts.
As you can see here, we loaded 5,257 contacts into their account.
This is HUGE because the vast majority of these contacts have purchased services from our client already.
That makes this list extremely valuable as a buyer lead is many times more valuable than a cold prospect is to your business.
Establishing The Publishing Calendar
Our plan was to send two (2) emails a month with an expiring offer in order to create the necessary urgency to get people to take action.
Based on the templates above, you can see that one email each month was a newsletter-style email while the other email was a dedicated email where the sole focus was to remind each email recipient that the offer promotion is expiring soon and it’s time to take action.
This is one of the big keys to why our team continues to do great work for our clients running their company’s email marketing campaigns.
After 3 months, a total of 6 emails were sent – 3 newsletter emails and 3 promotion deadline reminder emails.
Out of 38,692 emails sent, 12,481 were opened (37.17% average open rate) and there were 478 links clicked (3.83% average click-through-rate).
Here’s a breakdown of each individual email so you can see how each email performed.
Lastly, here’s a testimonial from Eric, the sales manager, who if you remember was very frustrated at the beginning of this case study.
So did we achieve the goals that were set at the beginning of the campaign?
Let’s take a closer look:
- Create professional email templates that matches website and brand – done
- Average over 20% open rate on all emails sent – we produced a 37.17% open rate
- Average over 2% click-through-rate on all emails sent – we produced a 3.83% click-through-rate
- Generate at least $100,000 in first 3 months – over $200,000 in sales were generated
Let Us Take The Hard Work Out of Email Marketing For You:
When our residential heating & cooling client turned to us to help them with their email marketing efforts, their main goal was to establish a reliable communication channel with their current, past and future customers through email.
As soon as our team took over the creation, publishing and management of their company email blasts, our client started to reap the benefits.
What benefits am I referring to?
Doing more business and having more time to spend on other, more important aspects of their business.
If you want to do more business and save more time with effective, profitable email marketing for your business, be sure to plug into either the Do-It-Yourself or Done-For-You solutions below:
– Do-It-Yourself Planning System – eBlast 365 Planning System will take you by the hand and guide you (or one of your team members) through sending effective email communication messages with your current, past and future customers.
Included are publishing calendars, templates, checklists, guides and so much more value to help you send profitable email blasts for your business.
– Done-For-You Email Newsletter Marketing Services – Maxx Email™ is our award-winning, completely done-for-you email marketing service where we do all of the heavy lifting for you when it comes to building out your email templates, managing your list and other account settings, scheduling and publishing your email blasts, and even sharing them on social media all for one flat fee each month.
Maxx Email™ program options:
- Monthly Email Newsletters
- Monthly Email Newsletter & 1 Dedicated Promotion Email (most popular)
- Quarterly Email Newsletters
- Quarterly Email Newsletters & 1 Dedicated Promotion Email
Have Questions or Want To Talk Strategy?
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