Google is by far the most visible review platform and while it's important to get good reviews on all platforms relevant to your business, Google is the most important.
If you're finding it hard to get reviews on Google, you're not alone.
We understand how hard it can be and we're going to help you by teaching you how to get Google reviews using email automation in the guide below.
Keep reading to take your Google reviews to a whole new level.
How Reviews Help SEO
Before we get into how to get reviews on Google, you should know how the reviews help your SEO results.
You know how link building works with SEO.
The more high-quality links you get to your website, the better for your SEO.
It's the same with your reviews.
When you get good reviews, it gives your site juice like a good backlink does, which is why you want to get as many good reviews as you can.
Now let's talk about how to get those reviews.
Just Ask for Reviews
Don't be afraid to ask for reviews.
People usually aren't going to leave reviews just because.
Send a direct email and ask them to share their experience through a Google review.
(Use these free templates to start asking for customer reviews without breaking a sweat.)
Ask the Right Customers
Before you send out an email blast to all of your customers, take a step back.
While you might think that asking all of your customers is going to get you the best results, it might get you the most reviews — but it might not be what you want.
You need to ask your happy customers to leave reviews for you. (Automate this customer review process with Maxx Reviews™)
If you ask grumpy customers that didn't enjoy their experience with your business, you might get more reviews but they aren't likely to be the kind you want.
If you aren't sure who your happy customers are, look on social media.
Who is talking about your products and services and sharing about them?
These are the perfect customers to ask to leave reviews for you.
When to Ask for Reviews
Don't wait a long time to ask for reviews.
You should set up your email automation series to go out close together when your products and services are fresh in their minds.
If you wait a year or even a month, your customers might forget what they loved about your company so much.
Don't wait for their enthusiasm to wane.
You also shouldn't ask too soon.
Make sure your customers had enough time to use your product or service.
Depending on the product or service you sell, you'll have to determine when the sweet spot time is.
What to Put In Your Review Request Emails
Take time to think about what you put in your review request emails.
These emails are meant to drive a very specific result, so you need to be specific when you write these emails.
Personalize your request email by putting their name and any other information you have about them in the email.
If they bought one or two products, including those in your request email will help them remember what you're talking about and be more likely to leave a review.
Keep your email short and make sure to leave a direct link to where you want them to leave a review.
If you ask them to leave a review and you don't give them a link, it's unlikely they are going to search on Google to find your Google My Business page to leave you a review.
Test a few different messages to see which ones convert best for each email that you create.
Keep in mind that people may read your first email and intend to leave a review but forget.
On the other hand, they may not have read the email so make sure it makes sense whether they've read the other emails in the series or not.
How to Automate the Process
If you aren't using email automation, you're going to drive yourself mad trying to send review request emails to all of your customers.
You need to make sure you have a good customer relationship manager so you can keep up with your customers.
You also need to have an autoresponder to send an email series out to your happy customer list.
If you're trying to keep track of who left a review and who didn't leave a review manually, it's not going to work and people are going to fall through the cracks.
There is another way to get the reviews that you need without worrying about negative reviews.
Negative reviews can tank your search rankings and hurt your Google My Business listing.
You can check out our turnkey, automated solution to getting more reviews on Google right here called Maxx Reviews™ (get started for 50% off).
When you use our software, there is a natural negative review filter to help prevent negative reviews from ever reaching the web and tanking your listing.
How to Get Google Reviews – Now You Know
Now you know how to get Google reviews and will be able to boost your business on-demand.
Reviews are and will continue to be an important part of your business and online reputation.
If you need help with this, we have Maxx Reviews™, our powerful review software that can help you get the job done without breaking a sweat.
If you have questions about Maxx Reviews™ or want to get started, schedule a free consultation here and let us help you.