If you're not focusing on building your opt in email list it might be time to reconsider your marketing priorities. Email remains the best marketing tool available online when measured by ROI and that's not surprising when you consider that 77% of consumers prefer to receive permission-based marketing messages via email.
Email is huge.
Having a growing list is a great start but how you send the message, message content and even the day and time that you send it can have a huge impact on conversions. Grow the list but make sure you take advantage of every edge when composing and sending the email.
A Few Email Marketing Success Tips To Hype Up The Productivity
Develop a strategy.
That's another way of saying have a plan before you start. What do you want these emails to do? How often will you send them? Will there always be a common theme or will they differ. How many will be direct marketing pieces as opposed to informative. The top email performers in the U.S. spend more time developing a blueprint than they do on creative and layout. Not surprising, their second and third most important elements is segmenting and analysis of reports. Know what you want to do and be able to measure if you are doing it.
Test, test, test.
Once you have a campaign designed test it. Test it again and again. Email reports identify the individual behavior of everyone on your list. This provides you excellent feedback on every element of your message. Here are the top four elements that the most successful emailers test regularly:
- Subject line
- Layout and call to action
Use the results of the tests to segment the list and tweak the campaign to perfection.
Time your mail.
As a general rule you want to send your message so the recipient can open it during working hours. The peak hours when emails are opened run from 9:00 AM to noon. However, studies show that the highest open rates expressed as a percentage mailed are sent at midnight, 10:00 AM and 6:00 PM. There are several theories regarding the discrepancies but the only real statistics that count are your own.
Test different times and when you finally find the optimal hour (and day if you are not sending daily) stick with it. Assuming you have great content your list will not only open your message because they know it will contain content of value; they'll start expecting to see it at a given time.
Optimize for mobile.
Checking email is the second most popular activity owners perform on smartphones. 2014 will be the first year when the internet is more frequently accessed by mobile devices than PCs or laptops. Combined those two stats scream out the need to optimize your messages for the small screen. Fully 75% of consumers with smartphones say they will delete an email if they can't read it on their screen.
We hope you find these email marketing success tips useful and we are confident that if you apply them you'll discover a much enhanced revenue stream directly attributable to your email campaigns. Your list is your gold mine and your email campaigns are your pick. Follow these tips and you can swing away with confidence.