The online advertising world can seem overwhelming, especially when you're trying to figure out if Google Ads or Facebook Ads is more effective for your service businesses.
This why we gathered our paid advertising experts to discuss the “pros and cons” of Google Ads vs Facebook Ads for contractors.
Keep reading to find out which advertising platform will fit your business the best so you can have one less thing to think about.
Marketing for Contractors
Your contractor business is unique; therefore, your options for advertising are unique. One solution doesn't fit all when it comes to the different types of business and what type of contractor lead they want.
Figure out what you want before you start advertising. Do you want people to go to your site? Do you want to get them on the phone? Do you want to give out free estimates?
Digital Marketing Services
When it comes to the best marketing tools in 2022, Google and Facebook are the big players. Google has over 8.5 billion searches every day on its site! That is a lot of potential customers.
Facebook has just under 3 billion users on its site monthly. They also own Instagram, which has just under 1.5 billion users monthly.
The reach of these two giants is huge, but which one is the right one for your business? We will go through them and you can see which one is best for you.
Google Ads for Contractors
Google Ads focus on the searches everyone is making on Google. Its advertising is based on the keywords that people put in their search. Then they put specific ads targeting what the person is seeking.
How to Use Google Ads
You use Google Ads (formerly Google Adwords) by paying for your advertising to go up based on specific keywords. If someone searches, “Home Remodel Nashville,” and you are a contractor in Nashville, your ad could pop up.
When they click your ad and go to your website, you can track that through Google tracking to see what type of response you are getting. This can even help you set up future ads based on people's behavior.
Google Ads Pros and Cons
Google ads have the advantage of bringing leads who are already interested in your product or service. They are often ready to buy or very interested when they do the search.
You can target Google ads to specific geographic regions for searches. Plus, you can target specific people with different keywords.
The negative is that Google uses a cost-per-click (CPC) model and those expenses can add up. You have to stay on top of it or your expenses could exceed your budget.
The user interface for Google ads does have a learning curve and is difficult for some people at the beginning. However, the ads are more text-based and simple to create.
Facebook Ads for Contractors
Facebook ads are not based on keywords but are based on the customer you are wanting to capture on social media. Facebook's powerful profiles of people can help you target your perfect customer.
How to Use Facebook Ads
Facebook helps to put your business in front of your target audience. You may want to get in front of women ages 30-45 who love Joanna Gaines and live 50 miles from you.
Facebook will target those customers and put your ads in front of them. They may not be searching like your Google customers, but you are creating brand awareness.
Facebook Ads Pros and Cons
Facebook helps you reach a specific clientele at a slightly lower cost (typically). You can be as specific in your search as you want to be. You can even go after people who are visiting specific remodeling websites that Facebook can track.
You can even target geographic areas that just had storms or other problems where people would be looking for contractors.
Facebook advertising is fairly easy to use and has a more user-friendly interface. They also have specific targets of how much you want to spend. The analytics are also very strong so you can change your ads based on people's behavior.
The disadvantage of Facebook is that the target audience is not necessarily as ready to buy. You are putting your company before them so they recognize you, but they may not turn into customers as quickly.
The best ads for Facebook are video ads and that can be a disadvantage because it is one more thing for you to do. However, the right testimonial videos from happy customers could really make a difference for your brand.
Google Ads vs Facebook Ads for Contractors – Summary
Google Ads and Facebook Ads can both help your contracting business, but you need to think through what you want. They offer different types of help for your business based on your needs.
Although it may a more expensive of the two ad platforms, Google Ads can help you generate the customer phone calls and service requests much faster. Facebook helps to build your brand in front of people who are potential customers, but they may not be ready to buy.
Google Ads has more potential expenses, but can help new customers find you in a more direct way. Facebook Ads help you get in front of your ideal customer in a less expensive, less direct way.
A Guide for Your Journey
When it comes to Google Ads vs Facebook Ads for your contracting or service business, your goal will help you pick the right one. Think through the specific gains you are looking for, and your choice becomes clearer.
Online Visibility Pros is a certified paid advertising firm specializing in helping contractors find the best way to market their services both through Google and Facebook Ads. They act as a full-time marketing guide for contractors who are interested in entering the online ad world.
Have questions – Contact our team here.
Interested in having our paid advertising experts build and manage your Google and/or Facebook Ads? Learn more here.