The need for a constant flow of leads is vital for any business, whether having an online presence or not.
This is because these leads bring in business and new prospects.
According to a Marketo study, companies with excellent lead generation strategies boast 133% more revenue.
Likewise, this is the primary reason you have to keep your strategies in shape to draw exclusive home contractor leads.
Do you own a service company and struggle with getting website leads?
This guide educates you on various proven lead generation strategies to help your business score more in the online space.
Strategic Website Set Up
According to statistics, there are over 1.7 billion websites in existence.
Although this number fluctuates daily, you are guaranteed competition from similar-service websites.
However, Google favors well-mapped and responsive websites as it strives to provide valuable results.
And according to Time, your website has less than 15 seconds to hook prospects.
It’s essential to ensure your website is set up strategically, to get the most out of it.
On one hand, you have to keep Google and the search engine’s happy AND you have to also make sure the people visiting your website (the humans) also like the way your website is set up.
For example, it’s easy to navigate and find what they are looking for, they have easy ways to schedule service, call or request information.
By creating a website that Google likes and your prospects like is the recipe for success.
Don’t fall in the trap of creating something you, the business owner like, but rather, know your target market, and build a site for them instead.
If you’re unsure of how to go about the process, consulting with an experienced web development team is your best bet.
Expand to Social Media Marketing
Social media platforms have a significant potential of bringing in leads to your service company.
This is because seven out of ten individuals use social channels for various reasons.
By branding your company on these platforms, you create a consistent experience, show your prospects you take pride in your company brand online, and you stand out as an authority in your field.
And since you can also connect with locals through community forums, you can open up another source for generating leads.
Automate Your Customer Review System
Clients want quality assurances and guarantees when shopping for products or services online.
While convincing a prospect about your service is challenging, online reviews hold significant weight.
They show others have interacted with your services and have firsthand experiences.
However, getting these reviews can be challenging, thus the need for an automated review system.
Having a reliable plan or system for gathering reviews will help you build a strong online reputation since we know people are reading online reviews before calling any service company.
Get started ASAP, especially reviews on your Google My Business listing.
These reviews show up when someone searches your business name.
This way, you can save time on convincing leads and focus on your marketing efforts.
Set Up Retargeting Campaigns
It’s typical for leads to window-shop for quotes or check-out different sites when searching for services.
While they may fail to convert at the time, having tracking pixels can help you make an excellent retargeting campaign.
These pixels follow your lead’s online activities to other sites and instruct retargeting websites to show your ads.
By using Google and Facebook & IG ad platforms, you can stay top of mind and make keep your services and offers front and center.
This way, your ads educate and reach potential prospects with higher a better chance to turn into a lead.
They then can pick up from where they left off and complete the transaction or specific action you desire (filling out a form, calling to schedule an appointment, etc).
Leverage Email Marketing
Email marketing is one of the most overlooked, yet effective online marketing strategies.
In today’s world, it’s typical for businesses to collect the email and phone numbers for their customers and clients.
Most commonly, businesses get permission to send emails so invoices and billing information can be exchanged.
Why not also send them an email reminder when they need to schedule their maintenance or to share about special promotions or even just company news and updates?
When sending out these emails, you want to send valuable information to increase sales.
This can include holiday offers, promotions, package discounts, and much more.
Enhance Your Search Engine Optimization
Having a live website doesn’t guarantee people will be able to find it.
Instead, you might be shocked to learn you don’t appear in the search results for your most desirable keywords.
You need an efficient SEO and local SEO strategy to ensure clients find your website so you can compete.
This is dependent on popping up in search results for search terms and local keywords prospects use.
In addition, ensure your company “NAP” Name, Address, Phone is the same, and I mean identical.
Look at the way you have this information on your Google My Business account, and make sure all other websites your company is listed on (from BBB to YP.com to Yelp, to Facebook, and everything in between) should have the exact same NAP information.
This is vital to boosting your local SEO.
You’ll also want to optimize your website, and the first step is to set up each website page with proper “on-page SEO” strategies.
SEO is something that requires ongoing effort, so having a plan to set a strong foundation is great, and you’ll also need to implement ongoing SEO strategies, to be able to compete for your target keywords.
Use Call Tracking
If you have never heard of call tracking software, it is a tool that allows you to use a vanity phone number that will forward any calls to your business phone number.
This allows you to collect important data about the phone calls being generated by your website.
The data is invaluable to your business.
And highly recommended if you’re serious about using your website to bring in more leads and sales into your business.
With call tracking you can learn how many phone calls were generated from your website, call duration, caller ID, you can record the calls (and improve the way you receive calls), and so much more.
You’ll want to use this data to better understand how well your website is performing, and from there make adjustments to improve your conversion rate.
For example, if you know you had 500 visitors to your website last month (view this info on your Google Analytics account) and you check your call tracking software to find out that last month the trackable phone number on your website generated 2 calls, then you definitely want to make some edits to your website!
Call tracking allows you to measure and make necessary adjustments to make the most of your website traffic that you’ve been working so hard on or investing in.
Share Valuable Videos
According to a 2020 report, nine out of ten individuals stated their need for businesses to produce more videos.
Additionally, this gets seconded by the fact each person is likely to spend more than one-hour watching videos online.
As a service company, leveraging this space is essential to show expertise.
Consequently, valuable videos include content like previous projects, steps followed, and results.
By sharing such videos, you can score more leads as prospects will learn about your processes.
Moreover, google search results show relevant videos to users upon specific queries.
So by sharing your well-optimized videos, you can be sure to appear on the search results.
And since people consume information differently, there is a higher chance of clicking on your video.
Get More Exclusive Home Contractor Leads for Your Business
The presence of leads keeps your business running, and it’s the primary goal of each service-providing company.
However, due to stiff competition, you might be facing challenges getting leads.
The strategies to generate your own exclusive home contractor leads laid out above highlight how to improve your online presence in order to generate targeted, profitable leads for a home service business or contractor.
Do you want to start generating exclusive home contractor leads than you currently do?
Are you tired of playing the shared lead generation game on sites like HomeAdvisor, Thumbtack, Porch or any other home contractor lead generation site?
Learn more about OVP’s Exclusive Lead Generation program called Maxx Lead Gen™ right here so you can start generating your own exclusive leads to help fill your pipeline.
Want to talk through your lead generation plan with one of our lead generation experts?