• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Online Visibility Pros

Do More Business. Save More Time

  • About
  • Services
    • MAXX Email™
    • MAXX PPC™
    • MAXX SEO™
    • MAXX Blogger™
    • Maxx Reviews™
    • MAXX LeadGen™
  • Case Studies
  • Maxx’s Newsletter
  • Resources
    • FAQs
    • Ultimate Guide
  • Blog
  • CONTACT US
You are here: Home / Email Marketing / Email Marketing Statistics: Is Email Marketing Still Worth While?
Email Marketing Statistics: Is Email Marketing Still Worth While?

Email Marketing Statistics: Is Email Marketing Still Worth While?

August 13, 2013 by Brian Horwitz Last updated Jul. 09, 2020

email marketing statistics
Email continues to be a leading online marketing tool even with the competition from SMS, social media and all of the other new digital marketing options out there.

Why?

For starters it is the most cost effective method to reach prospects and interact with your existing customer base.

Done correctly, your email campaigns will not only generate a significant revenue stream but cement relations with your current and past customer or client list too.

The money is in the list.

Focusing on building a strong permission based “subscriber list” is one of the smartest strategies that a small business can have.

To give you an idea of the state of email today and to give you an idea just how valuable certain classes of subscribers are, we have pulled together some statistics that we think you'll find pretty interesting.

Who's Clicking What?

Here's a quick rundown on email list behavior:

  • 51% of mature subscribers (people who joined the list over 3 months ago) have had some form of engagement (an open or a click) over a period of 12 months. 26% of that group have either opened or clicked recently meaning you can count on about a quarter of your “mature” subscribers to engage with any email you send.
  • The industries that have the highest engagement rate of subscribers are retail apparel at 39%, publishing/general media 34%, travel at 31% and rounding out the group is general retail at 30%.
  • The industries with the poorest engagement is led by (not surprisingly) pharmaceutical (can you spell Viagra) with a whopping 52% of subscribers considered dormant.
  • 40% of B2B marketers consider leads generated from permission based lists as extremely high quality.
  • Only 2% of marketers feel that email leads are “high cost.”
  • Emails that are optimized for image blocking increase ROI by over 9%.
  • 35% of business professionals check their email on a mobile device. Are your emails optimized for mobile?
  • Over 44% of persons who received promotional email in the past 12 months made a purchase as a result of those emails. People who buy as a result of a promotional email spend 138% more than persons who are motivated to buy by other means. This stat alone should tell you the importance of email as it relates to the life time value of a customer.

Does email work for small businesses?

If you base success on the amount of money spent on it then the answer is yes.

A study sponsored by iContact reveals that SMBs spent more on email marketing than any other element of their marketing plan.

On average, SMBs spent 15% of their total marketing budget on email with trade shows and person to person contact coming in 2nd and 3rd at 14% and 12%.

The take away from all of these email marketing statistics is the importance of gaining permission, providing meaningful and useful content through email, and being careful and thoughtful with your “subject line” message.

If you can manage all of that you have an excellent opportunity to drive significant, sustainable revenue.

Brian Horwitz

Brian Horwitz is a co-founder of Online Visibility Pros, a certified digital marketing firm that specializes in online lead generation for home services businesses, trade contractors, construction companies and a handful of a few other select niche markets. OVP gives these businesses the power to leverage the Internet to generate a steady flow of targeted online leads. See my top resource recommendations here. Schedule a Strategy Call here.

Filed Under: Email Marketing Tagged With: email campaigns, email marketing, email marketing statistics, why email marketing is important THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ OUR DISCLOSURE FOR MORE INFO.

Recent Related Posts

  • Cost of Email Marketing Services: Is It Worth It for Small Businesses?
  • Mailchimp vs. Constant Contact: Pros & Cons
  • 8 Email Newsletter Fundamentals Every Business Should Follow
  • 5 Small Business Email Marketing Tips To Increase Engagement
  • Email Marketing Success Tips: Squeezing The Most Out Of Your List
  • 3 Best Email Marketing Software Tools For Small Businesses
How To Automate The Review Generation Process In Your Business

DONE-FOR-YOU SERVICES

  • Maxx PPC™
  • Maxx SEO™
  • Maxx Email™
  • Maxx Blogger™
  • Maxx Content™
  • Maxx Websites™
  • Maxx LeadGen™

Done-For-You Services

  • Maxx LeadGen™
  • Maxx PPC™
  • Maxx SEO™
  • Maxx Reviews™
  • Maxx Email™
  • Maxx Blogger™
  • Maxx Content™

Sign Up For The Maxx Newsletter

OVP MAXX Email Newsletter

 
 

Google Partner

OVP BBB Aplus

Lead Generation Case Studies

  • Landscape Design Contractor Generate Over 30 Exclusive Leads Per Month in 180 Days
  • HVAC Company Increased Phone Calls From Their Website By 430% In Only 5 Months
  • Audio Visual Company Generates 30+ Exclusive Leads Per Month From SEO
  • Custom Home Builder & Remodeler Increases Lead Generation by 63%
  • HVAC Company Generates Over 1,200 Exclusive Leads In First Year Working With OVP
  • Mold Inspection Company Increases Phone Leads By 122%
  • Small HVAC Company Competes With Big Boys with SEO, PPC, Video & Email
  • Well Pump Contractor Sets Up Unstoppable Lead Machine In Only 90 Days

About

Online Visibility Pros is the leading lead generation and digital marketing firm for a select group of contractors, homes service companies and a few other select niche business types who are looking to leverage the power of the Internet to generate a steady flow of business leads, appointments and sales. Learn more...

Online Visibility Pros 2303 N.44th Street Ste 14-1266 Phoenix, AZ 85008 (888) 593-0505
  • Terms of Service
  • Privacy Policy
  • Marketing Resources
  • Contact Us
 

©2020 Online Visibility Pros | Contractor Marketing Agency | All Rights Reserved