Relationship Marketing Strategy: Your Best Long Term Source of Sales
In your business, how important is a referral? What’s the “close rate” on a prospect that has been sent to you by a customer? Would you say that it’s easier to land a new project with a prospect that has been referred to you than a new lead? Our guess is yes. The reason for […]
Facebook vs LinkedIn Marketing: Where Should Businesses Invest Time
There’s one resource that both you and your biggest competitor have the same amount of. You both have been allocated 24 hours per day…no more, no less. How you use that time to lead your business makes all the difference in who comes out on top and that’s particularly true when it comes to marketing. […]
SlideShare Marketing For Small Business: How To Use It
If you’re using presentations in your business you should have a look at SlideShare Marketing. SlideShare.net is an amazing slide show platform that offers the convenience of storing presentations online but more importantly, can make those presentations available to roughly 60 million people that visit the site each month. Think YouTube for PowerPoint. If you’re […]
Understanding Your Target Market Saves Your Business Money
Is your target market college students, women between the ages of 30 and 50 or seniors? Are you trying to reach fitness lovers, pet lovers or foodies? What demographics was your product or service created for? Also known as niche marketing, understanding – and reaching out to – your best target market will save your […]
