3 Google Marketing Strategies For More Local Business Visibility Online
Is there any doubt in your mind that getting targeted traffic to visit your business website from Google will result in more qualified leads than say running an ad in your local paper or Yellow Page listing? Being visible to your target market on Google search is a great source for new business. But how […]
3 Best Email Marketing Software Tools For Small Businesses
Despite the claims of some social media gurus, email marketing continues to be one of the most effective methods to get your message out, convert prospects into buyers and existing customers into repeat buyers. In short…email is an essential element of any successful marketing program for small business today and moving forward. The question is, with […]
WordPress For Small Business: What Makes It Popular & Powerful
Ten years ago two guys released a free, open source blogging tool and content management system (CMS) based on PHP and MySQL. They called it WordPress. Today, according to Alexa, nearly 15% of the top 1 million sites on the planet are WordPress and the platform powers over 60 million sites overall. The massive popularity that WordPress […]
5 Keys to Running A Successful Facebook Business Page
It’s time to get your Facebook ducks in a row. With over a billion users, Facebook has become a social media platform that any business would be willing to commit marketing resources to. Also, remember that your target market likely have an interest to see what you’re up to on Facebook. But before you can […]
Moving Your Business Location? Don’t Forget To Tell The Internet
A personal move is always a pain, but thanks to the United States Post Office you can quickly and easily change your mailing address so you don’t miss any important snail mail. The change in address available from the USPO is good for up to 12 months giving you plenty of time to notify friends, […]
Google Penguin 2.0 Update: Google’s Plan To Crush Spam
What’s Black and White and Does a Happy Dance When It Crushes Spam? That would be Google Penguin 2.0 the latest version of Google’s never ending fight to rid its search engine of black hat cheaters and the websites that are foolish enough to use these tactics to gain traction on the SERP. Penguin 2.0 was […]
LinkedIn Business Marketing: Does It Make Sense For Everyone?
There is an enormous amount of attention given to Facebook and with over 1 billion users it deserves it. Facebook is the premiere social media platform and there’s potential to get your message out to huge numbers of “fans.” But Facebook is a “social” network in the same sense that a bingo game, or a […]
The Importance Of Bounce Rate For Website Rankings
Typically the first question is, “What the heck is bounce rate and what do you mean it can hurt my website ranking in the search engines?” Sometimes search engine optimization can seem like witchcraft particularly when people start tossing around terms that you don’t recognize much less understand. “Bounce rate” is often considered one of those […]
Why A YouTube Marketing Strategy Will Help Your Business Stand Out
YouTube gets over 4 billion (yes billion with a “b”) video views each day. Do you think your customers and prospects might be in there somewhere? What started as a platform to share goofy user content has morphed into a viable social network and the planet’s second largest search engine. With so many people spending […]
Relationship Marketing Strategy: Your Best Long Term Source of Sales
In your business, how important is a referral? What’s the “close rate” on a prospect that has been sent to you by a customer? Would you say that it’s easier to land a new project with a prospect that has been referred to you than a new lead? Our guess is yes. The reason for […]
