The Difference Between Persistent Prospecting and Pestering
Without question inbound marketing is far more effective than outbound but traditionally it will take both to make sure there are enough sales in the pipeline. Outbound marketing starts with prospecting, a function that is the bane of many sales people. If you think about it, the traditional sales process actually requires two skill-sets to […]
How To Become A Thought Leader In Your Niche Market Online
So what is a “thought leader” anyhow? That term is just another way of saying you are viewed as the “go to” person or resource in your particular niche. Becoming a thought leader can be very beneficial for any business as it typically drives new business but just as importantly it allows you to network […]
7 Signs You Need To Outsource Marketing In Your Small Business
Small business owners are arguably the busiest people in any industry. They have to be. They are small businesses and everyone has to multitask simply because there isn’t enough business to warrant full time staff for a specific function. For example your “bookkeeper” is also the accounts payable, accounts receivable, collections person and probably helps […]
What Is A Call To Action & How Do You Write One That Actually Works
Usually when people don’t know and have to ask “What is a call to action” or a “CTA” they are in a conversation about business marketing materials or a company website. The goals associated with marketing materials and websites should be to better educate your target market, share how you can help, and if your […]
Email Marketing Statistics: Is Email Marketing Still Worth While?
Email continues to be a leading online marketing tool even with the competition from SMS, social media and all of the other new digital marketing options out there. Why? For starters it is the most cost effective method to reach prospects and interact with your existing customer base. Done correctly, your email campaigns will not […]
YouTube Video Marketing: How To Measure The Success Of A Video
Most business owners are familiar with Google Analytics and you understand that the information collected through this tool can be used to enhance the performance of your website. But what about those videos you have on YouTube? Have you checked out how well they are doing? Unlike your website you can’t go in and edit […]
3 Google Marketing Strategies For More Local Business Visibility Online
Is there any doubt in your mind that getting targeted traffic to visit your business website from Google will result in more qualified leads than say running an ad in your local paper or Yellow Page listing? Being visible to your target market on Google search is a great source for new business. But how […]
3 Best Email Marketing Software Tools For Small Businesses
Despite the claims of some social media gurus, email marketing continues to be one of the most effective methods to get your message out, convert prospects into buyers and existing customers into repeat buyers. In short…email is an essential element of any successful marketing program for small business today and moving forward. The question is, with […]
WordPress For Small Business: What Makes It Popular & Powerful
Ten years ago two guys released a free, open source blogging tool and content management system (CMS) based on PHP and MySQL. They called it WordPress. Today, according to Alexa, nearly 15% of the top 1 million sites on the planet are WordPress and the platform powers over 60 million sites overall. The massive popularity that WordPress […]
5 Keys to Running A Successful Facebook Business Page
It’s time to get your Facebook ducks in a row. With over a billion users, Facebook has become a social media platform that any business would be willing to commit marketing resources to. Also, remember that your target market likely have an interest to see what you’re up to on Facebook. But before you can […]
