The Importance Of Bounce Rate For Website Rankings
Typically the first question is, “What the heck is bounce rate and what do you mean it can hurt my website ranking in the search engines?” Sometimes search engine optimization can seem like witchcraft particularly when people start tossing around terms that you don’t recognize much less understand. “Bounce rate” is often considered one of those […]
Starting A Business Blog Will Improve Your Social Media Marketing: Fact or Fiction?
Today we are going to talk about how starting a business blog your blog can improve your social media marketing efforts but first; have you ever wondered about all those “human signs” you see on so many street corners? They’re called “human directionals” in the advertising biz and they are usually dancing and twirling an […]
Building An Internet Marketing Plan For Small Business Just Got Easier
When a customer hires a contractor for a room addition or tenant improvements or a kitchen remodel, do they just show up on the worksite with materials and workers and start right in? Obviously not. Before they can do anything, including putting together a quote, there needs to be a plan for the project. A […]
Why A YouTube Marketing Strategy Will Help Your Business Stand Out
YouTube gets over 4 billion (yes billion with a “b”) video views each day. Do you think your customers and prospects might be in there somewhere? What started as a platform to share goofy user content has morphed into a viable social network and the planet’s second largest search engine. With so many people spending […]
Relationship Marketing Strategy: Your Best Long Term Source of Sales
In your business, how important is a referral? What’s the “close rate” on a prospect that has been sent to you by a customer? Would you say that it’s easier to land a new project with a prospect that has been referred to you than a new lead? Our guess is yes. The reason for […]
4 Social Media Marketing Tips For My Small Business Success
Utilizing social media marketing is a pretty smart idea if you are the owner of a small business on a shoestring budget. It provides you the best means to reach tens of thousands of prospective customers all over the world without spending any advertising expenses. This new strategy of marketing can be quite overwhelming & […]
Facebook vs LinkedIn Marketing: Where Should Businesses Invest Time
There’s one resource that both you and your biggest competitor have the same amount of. You both have been allocated 24 hours per day…no more, no less. How you use that time to lead your business makes all the difference in who comes out on top and that’s particularly true when it comes to marketing. […]
SlideShare Marketing For Small Business: How To Use It
If you’re using presentations in your business you should have a look at SlideShare Marketing. SlideShare.net is an amazing slide show platform that offers the convenience of storing presentations online but more importantly, can make those presentations available to roughly 60 million people that visit the site each month. Think YouTube for PowerPoint. If you’re […]
Is Your Small Business Blog Painful or Profitable – Or Both?
How is that business blog coming along? I’m guessing when you had your business website designed you made sure it included a blog because it seemed like a “great idea” at the time and besides…all business sites have blogs right? Today, if you’re like many local small business owners, blogging may seem like a time […]
5 Best Social Media Sites For Small Business Marketing
Here are a few numbers you can try wrapping your brain around. According to eMarketer, a respected gatherer of all news digital, there were 1.43 billion social network users in 2012 a 19.2% increase over 2011. Social network usage in every age demographic except the very oldest is up. Baby Boomers have tested the waters […]
