Email Marketing Success Tips: Squeezing The Most Out Of Your List
If you’re not focusing on building your opt in email list it might be time to reconsider your marketing priorities. Email remains the best marketing tool available online when measured by ROI and that’s not surprising when you consider that 77% of consumers prefer to receive permission-based marketing messages via email. Email is huge. Having […]
Building A Business Website To Be Your Sweaty Workhorse That Delivers
Your website should be your online marketing workhorse. With the exception of the Budweiser Clydesdales, workhorses are rarely “pretty” but they are reliable, capable and reasonably easy to maintain. Three critical characteristics that should apply when you’re building a business website and running it over time. The reason that we are stressing reliability, performance and […]
Is Your Website Mobile Compatible & Ready To Receive Your Customers?
Is there any doubt in your mind that the world is going mobile? Depending on which study you believe over half of Americans over the age of 18 own and use smartphones and tablets. Next year, 2014, the internet will be accessed more frequently by wireless devices than PCs. If you think about it, how […]
5 Costly Social Media Mistakes Local Businesses Should Avoid
After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don’t think in terms of conventional marketing expenses, think in terms of risk to brand and reputation. If your approach is done poorly, a common social media mistake, a […]
How Will Google’s New Hummingbird Algorithm Affect Small Business?
Guess what. September 27, 2013 marked Google’s 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google’s new “Hummingbird” algorithm change was a little slow to hit the news press as they had quietly rolled out the […]
Video Marketing: How To Get Your Small Business In The Game
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get a feel for how just large it is? Go to YouTube and enter a keyword phrase you are targeting in the search bar and see […]
5 Ways To Boost Website Effectiveness To Increase Sales
If your website isn’t cranking out the new business that you expected it would and you’re looking to boost your website’s effectiveness, consider this. Does each and every page on your site have a purpose that contributes to the overall effectiveness of the business? For example does your “About Us” page tell the visitor how […]
5 Ways To Lose Search Engine Rankings And Sabotage Your SEO Strategy
If you’ve had a small business website up for a couple of years you may have seen a dramatic drop in traffic once Google brought out the animals (Panda and Penguin) to play. Google’s intent was to improve the relevance of returns for searchers but in the process knocked down many websites that provided great […]
The Difference Between Persistent Prospecting and Pestering
Without question inbound marketing is far more effective than outbound but traditionally it will take both to make sure there are enough sales in the pipeline. Outbound marketing starts with prospecting, a function that is the bane of many sales people. If you think about it, the traditional sales process actually requires two skill-sets to […]
How To Become A Thought Leader In Your Niche Market Online
So what is a “thought leader” anyhow? That term is just another way of saying you are viewed as the “go to” person or resource in your particular niche. Becoming a thought leader can be very beneficial for any business as it typically drives new business but just as importantly it allows you to network […]
