How Will Google’s New Hummingbird Algorithm Affect Small Business?
Guess what. September 27, 2013 marked Google’s 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google’s new “Hummingbird” algorithm change was a little slow to hit the news press as they had quietly rolled out the […]
Video Marketing: How To Get Your Small Business In The Game
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get a feel for how just large it is? Go to YouTube and enter a keyword phrase you are targeting in the search bar and see […]
5 Ways To Boost Website Effectiveness To Increase Sales
If your website isn’t cranking out the new business that you expected it would and you’re looking to boost your website’s effectiveness, consider this. Does each and every page on your site have a purpose that contributes to the overall effectiveness of the business? For example does your “About Us” page tell the visitor how […]
5 Ways To Lose Search Engine Rankings And Sabotage Your SEO Strategy
If you’ve had a small business website up for a couple of years you may have seen a dramatic drop in traffic once Google brought out the animals (Panda and Penguin) to play. Google’s intent was to improve the relevance of returns for searchers but in the process knocked down many websites that provided great […]
The Difference Between Persistent Prospecting and Pestering
Without question inbound marketing is far more effective than outbound but traditionally it will take both to make sure there are enough sales in the pipeline. Outbound marketing starts with prospecting, a function that is the bane of many sales people. If you think about it, the traditional sales process actually requires two skill-sets to […]
How To Become A Thought Leader In Your Niche Market Online
So what is a “thought leader” anyhow? That term is just another way of saying you are viewed as the “go to” person or resource in your particular niche. Becoming a thought leader can be very beneficial for any business as it typically drives new business but just as importantly it allows you to network […]
7 Signs You Need To Outsource Marketing In Your Small Business
Small business owners are arguably the busiest people in any industry. They have to be. They are small businesses and everyone has to multitask simply because there isn’t enough business to warrant full time staff for a specific function. For example your “bookkeeper” is also the accounts payable, accounts receivable, collections person and probably helps […]
What Is A Call To Action & How Do You Write One That Actually Works
Usually when people don’t know and have to ask “What is a call to action” or a “CTA” they are in a conversation about business marketing materials or a company website. The goals associated with marketing materials and websites should be to better educate your target market, share how you can help, and if your […]
Email Marketing Statistics: Is Email Marketing Still Worth While?
Email continues to be a leading online marketing tool even with the competition from SMS, social media and all of the other new digital marketing options out there. Why? For starters it is the most cost effective method to reach prospects and interact with your existing customer base. Done correctly, your email campaigns will not […]
YouTube Video Marketing: How To Measure The Success Of A Video
Most business owners are familiar with Google Analytics and you understand that the information collected through this tool can be used to enhance the performance of your website. But what about those videos you have on YouTube? Have you checked out how well they are doing? Unlike your website you can’t go in and edit […]
