Google Penguin 2.0 Update: Google’s Plan To Crush Spam
What’s Black and White and Does a Happy Dance When It Crushes Spam? That would be Google Penguin 2.0 the latest version of Google’s never ending fight to rid its search engine of black hat cheaters and the websites that are foolish enough to use these tactics to gain traction on the SERP. Penguin 2.0 was […]
LinkedIn Business Marketing: Does It Make Sense For Everyone?
There is an enormous amount of attention given to Facebook and with over 1 billion users it deserves it. Facebook is the premiere social media platform and there’s potential to get your message out to huge numbers of “fans.” But Facebook is a “social” network in the same sense that a bingo game, or a […]
The Importance Of Bounce Rate For Website Rankings
Typically the first question is, “What the heck is bounce rate and what do you mean it can hurt my website ranking in the search engines?” Sometimes search engine optimization can seem like witchcraft particularly when people start tossing around terms that you don’t recognize much less understand. “Bounce rate” is often considered one of those […]
Why A YouTube Marketing Strategy Will Help Your Business Stand Out
YouTube gets over 4 billion (yes billion with a “b”) video views each day. Do you think your customers and prospects might be in there somewhere? What started as a platform to share goofy user content has morphed into a viable social network and the planet’s second largest search engine. With so many people spending […]
Relationship Marketing Strategy: Your Best Long Term Source of Sales
In your business, how important is a referral? What’s the “close rate” on a prospect that has been sent to you by a customer? Would you say that it’s easier to land a new project with a prospect that has been referred to you than a new lead? Our guess is yes. The reason for […]
Facebook vs LinkedIn Marketing: Where Should Businesses Invest Time
There’s one resource that both you and your biggest competitor have the same amount of. You both have been allocated 24 hours per day…no more, no less. How you use that time to lead your business makes all the difference in who comes out on top and that’s particularly true when it comes to marketing. […]
SlideShare Marketing For Small Business: How To Use It
If you’re using presentations in your business you should have a look at SlideShare Marketing. SlideShare.net is an amazing slide show platform that offers the convenience of storing presentations online but more importantly, can make those presentations available to roughly 60 million people that visit the site each month. Think YouTube for PowerPoint. If you’re […]
Understanding Your Target Market Saves Your Business Money
Is your target market college students, women between the ages of 30 and 50 or seniors? Are you trying to reach fitness lovers, pet lovers or foodies? What demographics was your product or service created for? Also known as niche marketing, understanding – and reaching out to – your best target market will save your […]
