What Is A Call To Action & How Do You Write One That Actually Works
Usually when people don’t know and have to ask “What is a call to action” or a “CTA” they are in a conversation about business marketing materials or a company website. The goals associated with marketing materials and websites should be to better educate your target market, share how you can help, and if your […]
Email Marketing Statistics: Is Email Marketing Still Worth While?
Email continues to be a leading online marketing tool even with the competition from SMS, social media and all of the other new digital marketing options out there. Why? For starters it is the most cost effective method to reach prospects and interact with your existing customer base. Done correctly, your email campaigns will not […]
YouTube Video Marketing: How To Measure The Success Of A Video
Most business owners are familiar with Google Analytics and you understand that the information collected through this tool can be used to enhance the performance of your website. But what about those videos you have on YouTube? Have you checked out how well they are doing? Unlike your website you can’t go in and edit […]
3 Google Marketing Strategies For More Local Business Visibility Online
Is there any doubt in your mind that getting targeted traffic to visit your business website from Google will result in more qualified leads than say running an ad in your local paper or Yellow Page listing? Being visible to your target market on Google search is a great source for new business. But how […]
Best Email Marketing Software Tools For Small Businesses
Despite the claims of some social media gurus, email marketing continues to be one of the most effective methods to get your message out, convert prospects into buyers and existing customers into repeat buyers. In short…email is an essential element of any successful marketing program for small business in 2013 and moving forward. The question is, […]
WordPress For Small Business: What Makes It Popular & Powerful
Ten years ago two guys released a free, open source blogging tool and content management system (CMS) based on PHP and MySQL. They called it WordPress. Today, according to Alexa, nearly 15% of the top 1 million sites on the planet are WordPress and the platform powers over 60 million sites overall. The massive popularity that WordPress […]
5 Keys to Running A Successful Facebook Business Page
It’s time to get your Facebook ducks in a row. With over a billion users, Facebook has become a social media platform that any business would be willing to commit marketing resources to. Also, remember that your target market likely have an interest to see what you’re up to on Facebook. But before you can […]
Moving Your Business Location? Don’t Forget To Tell The Internet
A personal move is always a pain, but thanks to the United States Post Office you can quickly and easily change your mailing address so you don’t miss any important snail mail. The change in address available from the USPO is good for up to 12 months giving you plenty of time to notify friends, […]
Google Penguin 2.0 Update: Google’s Plan To Crush Spam
What’s Black and White and Does a Happy Dance When It Crushes Spam? That would be Google Penguin 2.0 the latest version of Google’s never ending fight to rid its search engine of black hat cheaters and the websites that are foolish enough to use these tactics to gain traction on the SERP. Penguin 2.0 was […]
LinkedIn Business Marketing: Does It Make Sense For Everyone?
There is an enormous amount of attention given to Facebook and with over 1 billion users it deserves it. Facebook is the premiere social media platform and there’s potential to get your message out to huge numbers of “fans.” But Facebook is a “social” network in the same sense that a bingo game, or a […]
