Creating A Strategic Marketing Plan Focused Around Your Ideal Prospect
Do you really know who your customers are and what makes them tick? If you want to get the biggest bang out of your marketing program you need to know what motivates them, where they hang out and what they respond to best. In short you have to develop a “profile” for your ideal customer. […]
5 Small Business Email Marketing Tips To Increase Engagement
You probably already know that building an opt in email list is one of the most productive marketing strategies you can pursue. Gaining the permission of a prospect to market directly to him or her is absolute gold if handled properly and “properly” means sending messages that engage the subscriber. You can do a bang […]
Do You Have A Well Thought Out Business Pricing Strategy?
Is your business pricing strategy still to win on price? Are you following the strategy of the big box stores, grocery stores, drugstores and other high volume retailers that match their price to the competition? Are you trying to win apples to apples comparisons? There’s a better way.
Pinterest Marketing: Millions of Additional Potential Customers
You’ve probably heard of Pinterest but do you really know what it is or considered if it’s a place your business should have a presence? Pinterest is another social media network but the best way to describe it is as a really cool shareable bookmark system. Remember when your mom found a recipe in a […]
SlideShare Marketing: Another Effective Content Marketing Strategy
If you are a business owner then you probably already know what SlideShare is. How do we know that? We know that because Comscore says that business executives are 5 times more likely to visit SlideShare than any other social media site. Wrap your brain around these numbers. SlideShare receives 60 million unique visits each […]
5 Smart Ways To Manage A Social Media Reputation Crisis In Your Business
Bad things can happen to anyone at any time and they don’t have to be big time media events to have a negative effect on your business. Something as simple as a bad customer service experience to more serious events like defective merchandise or services can quickly reshape what people think of you thanks to […]
Small Business Marketing Tips: Don’t Put All Your Eggs In The Google Basket
If you are a small brick and mortar local business don’t get so tied up trying to rank for particular keyword phrases on Google search that you miss out on other opportunities to promote your business. Search traffic is great but it isn’t the end all be all solution to your small business marketing. You’ve […]
Google Analytics Tracking: Numbers To Keep An Eye On
Do you have a comprehensive understanding of Google Analytics tracking? If you do then you probably have too much time on your hands. Most small business owners are too busy running their businesses to learn all of the ins and outs of Google’s incredibly detailed traffic evaluation tool much less keep up with the changes. […]
Is A Good SEO Company Worth The Investment Dollars?
Are good SEO companies worth their fees? Before we dive into that question, answer this one. Do you do your own taxes? Have you ever missed out on a deduction because you didn’t know it existed or worse, have you taken a deduction that wasn’t allowed and ended up paying penalties? If you have been […]
Email Marketing Success Tips: Squeezing The Most Out Of Your List
If you’re not focusing on building your opt in email list it might be time to reconsider your marketing priorities. Email remains the best marketing tool available online when measured by ROI and that’s not surprising when you consider that 77% of consumers prefer to receive permission-based marketing messages via email. Email is huge. Having […]
