Small Business Marketing Tips: Don’t Put All Your Eggs In The Google Basket
If you are a small brick and mortar local business don’t get so tied up trying to rank for particular keyword phrases on Google search that you miss out on other opportunities to promote your business. Search traffic is great but it isn’t the end all be all solution to your small business marketing. You’ve […]
Google Analytics Tracking: Numbers To Keep An Eye On
Do you have a comprehensive understanding of Google Analytics tracking? If you do then you probably have too much time on your hands. Most small business owners are too busy running their businesses to learn all of the ins and outs of Google’s incredibly detailed traffic evaluation tool much less keep up with the changes. […]
Is A Good SEO Company Worth The Investment Dollars?
Are good SEO companies worth their fees? Before we dive into that question, answer this one. Do you do your own taxes? Have you ever missed out on a deduction because you didn’t know it existed or worse, have you taken a deduction that wasn’t allowed and ended up paying penalties? If you have been […]
Email Marketing Success Tips: Squeezing The Most Out Of Your List
If you’re not focusing on building your opt in email list it might be time to reconsider your marketing priorities. Email remains the best marketing tool available online when measured by ROI and that’s not surprising when you consider that 77% of consumers prefer to receive permission-based marketing messages via email. Email is huge. Having […]
Building A Business Website To Be Your Sweaty Workhorse That Delivers
Your website should be your online marketing workhorse. With the exception of the Budweiser Clydesdales, workhorses are rarely “pretty” but they are reliable, capable and reasonably easy to maintain. Three critical characteristics that should apply when you’re building a business website and running it over time. The reason that we are stressing reliability, performance and […]
Is Your Website Mobile Compatible & Ready To Receive Your Customers?
Is there any doubt in your mind that the world is going mobile? Depending on which study you believe over half of Americans over the age of 18 own and use smartphones and tablets. Next year, 2014, the internet will be accessed more frequently by wireless devices than PCs. If you think about it, how […]
5 Costly Social Media Mistakes Local Businesses Should Avoid
After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don’t think in terms of conventional marketing expenses, think in terms of risk to brand and reputation. If your approach is done poorly, a common social media mistake, a […]
How Will Google’s New Hummingbird Algorithm Affect Small Business?
Guess what. September 27, 2013 marked Google’s 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google’s new “Hummingbird” algorithm change was a little slow to hit the news press as they had quietly rolled out the […]
Video Marketing: How To Get Your Small Business In The Game
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get a feel for how just large it is? Go to YouTube and enter a keyword phrase you are targeting in the search bar and see […]
5 Ways To Boost Website Effectiveness To Increase Sales
If your website isn’t cranking out the new business that you expected it would and you’re looking to boost your website’s effectiveness, consider this. Does each and every page on your site have a purpose that contributes to the overall effectiveness of the business? For example does your “About Us” page tell the visitor how […]
