7 Website Marketing Profit Tips For Service Businesses
[fusion_text]There are countless businesses out there literally throwing money away due to website neglect. Set-it-and-forget-it is a nice idea, but it will absolutely cripple your business. Either you, your in-house marketing department or your outsourced digital marketing solution should be tracking and measuring the performance of your business website so you can properly adjust. This […]
4 Pay Per Click Profit Tips For Service Businesses
The Google Adwords advertising platform is not the easiest to work with and if you’re new to Google AdWords PPC (and even if you aren’t), it would be a smart decision to read the following list of Google Adwords Pay Per Click Profit Tips to help you maximize online lead generation efforts. #1. Do Not […]
Google My Business Launch: Trying To Make Online Marketing Easier
Its’ true, Google has introduced a new product. I know it can feel like a never ending road trying to keep up, but Google’s goal with the latest update is to help businesses streamline their online marketing when it comes to managing Google-based properties. The tech giants who pretty much revolutionized the search engine industry […]
Getting A Stronger Grip On SEO For Local Small Businesses
Panda, Penguin, Hummingbird…you have to wonder if Google’s headquarters isn’t actually located deep in the heart of the Mountain View zoo. Google has such cute names for algorithms that can drive your business to the next level or send it to the bottom of the digital dustbin. How are you supposed to keep up with […]
Got Local Business Reviews? Building Your Reputation With Gold Stars
How seriously do you take online local business reviews? If you consider business “B-2-C” or business to consumer focused you are probably very concerned about the volume and star ranking of the reviews for your business because you know the impact they can have on your sales. However, if you get most of your business […]
Small Business Blogging Tips To Get More People Reading
Google Tools For Small Business That Are Worth Your Time
Google has some great products that are extremely helpful if you’re serious about marketing your business online. Some of these google products are websites that you want to list your business on, some Google tools provide information you need to tweak your marketing message, correct site performance problems and drive revenue. There’s just one little […]
Creating A Strategic Marketing Plan Focused Around Your Ideal Prospect
Do you really know who your customers are and what makes them tick? If you want to get the biggest bang out of your marketing program you need to know what motivates them, where they hang out and what they respond to best. In short you have to develop a “profile” for your ideal customer. […]
5 Small Business Email Marketing Tips To Increase Engagement
You probably already know that building an opt in email list is one of the most productive marketing strategies you can pursue. Gaining the permission of a prospect to market directly to him or her is absolute gold if handled properly and “properly” means sending messages that engage the subscriber. You can do a bang […]
Do You Have A Well Thought Out Business Pricing Strategy?
Is your business pricing strategy still to win on price? Are you following the strategy of the big box stores, grocery stores, drugstores and other high volume retailers that match their price to the competition? Are you trying to win apples to apples comparisons? There’s a better way.
