On-Page SEO Strategies For Contractors & Home Service Businesses That Work
I’ll be the first to tell you that on-page SEO has evolved quite a bit. The practice, in a nutshell, means using keywords in your content and HTML source code to boost rankings in search results. In recent years, people could set up a strong on-page SEO foundation and have great rankings in the search […]
10 Reasons Google Remarketing Is Critical For Every Home Service Business
More and more, people are turning to the web to research businesses before contacting a service provider. In fact, 80+ percent of web users say they’ve visited a website before they were ready to book a service or make a purchase. How can you re-attract these first-time researchers once they’ve left your site? Google remarketing […]
9 Best Review Sites and Directories for Home Service Contractors
Let me guess… You hate wasting your time. Who doesn’t? If you’re chasing your customers for reviews, then you probably want to know the best review sites. The home service industry strives on reviews and a great review won’t matter if it’s in a little-known review site. Before you go any further, take a look […]
Guide To BBB Listing SEO For Home Service Businesses & Contractors
Since its launch in 1912, the Better Business Bureau has become synonymous with trust in the marketplace. Today, the organization has a strong online presence, and it’s one of the largest Internet directories on the web. For small businesses, a BBB.org listing offers a number of benefits. First, it can help to establish trust in your […]
8 Direct Response Marketing Best Practices For Your Website
Trying to figure out how to make your website “work” can feel overwhelming and often times it can leave you frustrated with a lack of clarity about how to adjust so you can make a real impact. For most service businesses, a website that is “working” means it’s getting a good flow of quality traffic […]
Angie’s List and Yelp: Are They A Smart Move For Your Local Service Business?
AngiesList.com and Yelp.com are perhaps the two most recognized consumer rating directories here in the US. Both websites provide a platform for local service businesses and local consumers to connect, do business and leave reviews. I should also mention there are SEO benefits to setting your business up on these websites too. So the short answer is “Yes” […]
How To Claim & SEO Optimize Your YP.com Business Listing
Today, businesses of all types are going digital and that includes the good ol’ phone book. That’s right. The Yellow Pages, one of the most recognizable directory listing services in the U.S., is now a completely digital platform, with an audience of millions of web and mobile visitors. For businesses, YP.com – the Yellow Pages’ […]
How To Claim & SEO Optimize Your Yahoo Local Business Listing
Yahoo is one of the Big 3 search engines, accounting for nearly 15 percent of all searches completed in the U.S. each day. That figure represents an enormous marketing opportunity for local businesses. Effective Yahoo local listings help small business get found at the most critical time – when customers are searching for their contact […]
Simple Email Marketing Strategy To Generate More Sales On Autopilot
When you own a business, it’s important to constantly be looking for ways to automate, eliminate and delegate tasks in your business so you can continue to put energy and focus on sales growth and profitability. Have you ever considered bringing automation into your business? What if you could automate follow-up, aspects of your sales […]
How To Claim & SEO Optimize Your Bing Local Business Listing
How easy is it for customers to find your company’s contact info in online search? Does it jump out in listings when someone types in the name of your business or industry- and location-specific terms? If not, you’re missing out on a massive marketing opportunity. Customers find businesses that rank higher in local search easier, […]
