Home Service Business: The Importance of Online Reviews
Did you know that fully 80% of people trust online reviews as much as they would the recommendation of a friend or family member? That’s pretty astonishing, given that most reviews are written by complete strangers. This fact might also be somewhat alarming, if you’re not doing anything to promote positive reviews (or counter the occasional negative […]
How to Grow Your Business Using Online Reviews
Do you know just how powerful online reviews can be? 88% of consumers trust online reviews as much as they would a recommendation from a friend. If you’re familiar with the power of word-of-mouth recommendations, you’ll immediately realize that you can massively grow your business using online reviews. After all, 92% of us believe recommendations from friends and family […]
8 Direct Response Marketing Best Practices For Your Website
Trying to figure out how to make your website “work” can feel overwhelming and often times it can leave you frustrated with a lack of clarity about how to adjust so you can make a real impact. For most service businesses, a website that is “working” means it’s getting a good flow of quality traffic […]
5 Secrets to Turn Your Website into a Lead Machine
Your company’s website offers an incredible opportunity to engage with potential customers. In fact, it’s often your first point-of-contact with them. That’s why it’s so critical that your website is designed to turn traffic into phone calls, appointments and, ultimately, sales. But how can you turn your website into a lead machine? A number of […]
8 Blog Marketing Profit Tips For Service Businesses
When you run an search engine marketing agency for small businesses like I do, you focus a lot of time on content marketing, specifically blog marketing. In this post, I want to share with you my list of 8 deadly blog marketing sins to avoid at all times when posting blogs for your business. #1. […]
5 YouTube SEO Profit Tips For Service Businesses
#1. You have no goal to your video. Just creating a video without a purpose is not worth creating. Every video your business creates should have a specific purpose like driving targeted traffic to your website, or to provide helpful information and expertise about a topic for your target audience, or to leverage social proof […]
6 Social Media Profit Tips For Service Businesses
#1. Not creating social media pages for your company. Be sure to claim and create social media pages for your business on the major social media websites on the Internet. I’m specifically referring to creating a Facebook Business Page, a LinkedIn Company Page, a Google+ Brand Page, a Twitter Business Handle, and a YouTube Business […]
8 SEO Profit Tips For Service Businesses
SEO is one of the most talked about marketing strategies. Yet, so many people get it wrong. To help, here is a list of the most common and painful search engine optimization (aka ‘SEO’) mistakes people make trying to get leads from Google, Bing and Yahoo. #1. No proper keyword research. Thorough keyword research must […]
7 Website Marketing Profit Tips For Service Businesses
4 Pay Per Click Profit Tips For Service Businesses
The Google Adwords advertising platform is not the easiest to work with and if you’re new to Google AdWords PPC (and even if you aren’t), it would be a smart decision to read the following list of Google Adwords Pay Per Click Profit Tips to help you maximize online lead generation efforts. #1. Do Not […]
