Is Your Website Mobile Compatible & Ready To Receive Your Customers?
Is there any doubt in your mind that the world is going mobile? Depending on which study you believe over half of Americans over the age of 18 own and…
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5 Costly Social Media Mistakes Local Businesses Should Avoid
After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don’t think in…
How Will Google’s New Hummingbird Algorithm Affect Small Business?
Guess what. September 27, 2013 marked Google’s 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they…
Video Marketing: How To Get Your Small Business In The Game
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get…
5 Ways To Boost Website Effectiveness To Increase Sales
If your website isn’t cranking out the new business that you expected it would and you’re looking to boost your website’s effectiveness, consider this. Does each and every page on…
5 Ways To Lose Search Engine Rankings And Sabotage Your SEO Strategy
If you’ve had a small business website up for a couple of years you may have seen a dramatic drop in traffic once Google brought out the animals (Panda and…
The Difference Between Persistent Prospecting and Pestering
Without question inbound marketing is far more effective than outbound but traditionally it will take both to make sure there are enough sales in the pipeline. Outbound marketing starts with…
7 Signs You Need To Outsource Marketing In Your Small Business
Small business owners are arguably the busiest people in any industry. They have to be. They are small businesses and everyone has to multitask simply because there isn’t enough business…
What Is A Call To Action & How Do You Write One That Actually Works
Usually when people don’t know and have to ask “What is a call to action“or a “CTA” they are in a conversation about business marketing materials or a company website.…
YouTube Video Marketing: How To Measure The Success Of A Video
Most business owners are familiar with Google Analytics and you understand that the information collected through this tool can be used to enhance the performance of your website. But what…