5 Costly Social Media Mistakes Local Businesses Should Avoid
After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don’t think in…
After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don’t think in…
Guess what. September 27, 2013 marked Google’s 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they…
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get…
If your website isn’t cranking out the new business that you expected it would and you’re looking to boost your website’s effectiveness, consider this. Does each and every page on…
If you’ve had a small business website up for a couple of years you may have seen a dramatic drop in traffic once Google brought out the animals (Panda and…
Without question inbound marketing is far more effective than outbound but traditionally it will take both to make sure there are enough sales in the pipeline. Outbound marketing starts with…
So what is a “thought leader” anyhow? That term is just another way of saying you are viewed as the “go to” person or resource in your particular niche. Becoming…
Small business owners are arguably the busiest people in any industry. They have to be. They are small businesses and everyone has to multitask simply because there isn’t enough business…
Usually when people don’t know and have to ask “What is a call to action“or a “CTA” they are in a conversation about business marketing materials or a company website.…
Email continues to be a leading online marketing tool even with the competition from SMS, social media and all of the other new digital marketing options out there. Why? For…