![[Case Study] Custom Home Building & Remodeling Company Increases Lead Generation by 63% With Proven Digital Marketing Strategies](https://onlinevisibilitypros.com/wp-content/uploads/2016/04/lead-generation-for-general-contractor-928x310-1-600x310.jpg)
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Digital marketing is massive.
As a general contractor and a small business, you need to generate leads.
But it might not be your specialty.
Peak One Builders specializes in custom home building and residential remodeling.
But with digital marketing, they needed well equipped experts to put their business on the frontline of the web.
By hiring our team, they were able to generate 31.5 leads per month and become a top brand in their niche of custom home building and remodeling.
Read on to see how we did it…
Challenge
Mike, owner of general contractor firm, Peak One Builders, met with our marketing experts, to see how his business could generate online profitable leads while sticking to a fairly strict budget.
Peak One Builders specializes in custom home building and luxury home remodeling, so these would be the areas of focus for all marketing and lead generation efforts.
Mike didn't know what to expect really, especially with SEO, as this was his first real experience with any online lead generation strategies.
None of it really made a lot of sense to him.
All he knew was that he wanted his company to become a prominent figure in the custom home building and luxury home remodeling niches in the Greater Phoenix Arizona metro area.
In the case study below, you will learn how Mike’s general contracting company literally went from ZERO leads per month to being able to achieve these results:
- 19.33 leads per month in the first year
- 31.5 leads per month in the second year
After speaking with Mike and his team, we were able to understand the vision Mike had for his company and how to best move forward.
Our online lead generation experts created a custom digital marketing blueprint that addressed all of Mike’s specific needs and desires.
Formulating the right plan and implementing these strategies would allow our team to produce the type of results Peak One Builders deserved in such a highly competitive market.
Overall, we needed to lay the groundwork for a strong digital footprint to catapult Peak One's website into becoming an Unstoppable Lead Generation Machine.
Its sole function would be to draw in high-quality and lucrative custom home building and high-end home remodeling leads from the Internet.
To achieve the results Peak One Builders was looking for, our lead generation strategists formed the following sub-goals and objectives:
- Achieve 1st Page Results for Peak One’s Website (as well as other their other property sites) and YouTube videos for several targeted keywords on Google, Bing and Yahoo
- Enhance Overall Website User-Experience to maximize Conversion Rates on the Company Site
- Establish Consistent Communication Channel with Customers and Prospects through with a Monthly Email Newsletter
- Become an Authority in the niche of Custom Home Building and High-End Home Remodeling, especially in the greater Phoenix AZ metro area.
Solution
Our team set out to transform the Peak One Builders website.
Our web design professionals started from the floor up in creating a better user experience for people visiting the company's website.
We implemented proven and time-tested techniques and strategies to effectively guide the website visitors to the information they were interested in.
We also helped keep them engaged so they would reach out to Peak One Builders for a quick project estimate.
These optimization methods helped maximize the performance of their website and make it much more user-friendly.
Our web development team made sure to design a fully responsive website with an easy to use navigation system, embedded videos and stunning pictures to show off Peak One Builders' amazing craftsmanship.
This website overhaul helped Peak One attract more targeted website traffic, increase engagement and maximize the company’s ability to convert profitable custom home building and remodeling leads from their website and other online properties.
Search Engine Visibility
Local SEO techniques played a large role in getting Peak One's website found online.
We couldn't just put any piece of information online and expect to get a massive amount of exposure.
The content our content marketing team produced through well-researched and ultra-focused keyword-rich blog articles and website pages were essential in gaining large amounts of Internet real estate on search engines like Google, Yahoo and Bing.
Email Newsletter Marketing
Peak One Builders was looking for an effective way to stay connected with current and past customers.
They were also looking for a way to communicate with prospective customers that showed interest in their services.
One of the best and most cost-effective ways to do this is through consistent email marketing.
Peak One was able to easily reach their customer and prospect database in order to update them about important information, new services, and seasonal specials.
Results
After implementing our proven lead generation marketing plan for general contractors, Peak One Builders' results began to grow.
Enhancing Peak One's digital footprint produced a massive amount of new Internet leads.
Highly targeted SEO campaigns for specific affluent markets and neighborhoods brought a significant amount of new visitors to the company's site.
These campaigns, combined with the successful email marketing efforts mentioned above, allowed us to increase the amount of returning traffic to the site as well.
These actions laid the groundwork for Peak One Builders’ rapid growth in the span of only 2 years.
Campaign Highlights
Peak One Builders received lots of new online leads.
Our online marketing campaigns produced an average of 19.33 leads per month in the first year.
In year two, Peak One had a 63% increase in leads generated online to an average of 31.5 leads per month.
How We Did It
By creating a more user-friendly website that relayed Peak One Builders' message, we were able to help Peak One convert more site visitors into profitable leads.
The new website design was mobile responsive, which allowed for a better all-around experience for website visitors on all devices.
The website was also designed to showcase custom projects completed by the general construction firm in a way that appealed to their ideal client.
You can see from the statistics below that the new mobile-responsive website appealed to desktop, mobile and tablet users alike with a high average time on site (02:29) and a low bounce rate (26.60%).
Local SEO Campaigns for Long-Term, Very Profitable Lead Generation
Our custom online lead generation strategy included specific SEO campaigns directed at certain affluent markets.
These campaigns focused on targeting competitive keywords that potential customers were searching for online in regards to custom home building and high-end home remodeling services.
You can see from the screenshots below that we were able to rank in multiple positions for specific keywords, which means Peak One was now experiencing keyword domination!
Our SEO campaigns also increased Peak One’s new visitors from 4,549 to 9,534.
That’s a 109.58% increase in exposure!
Engaging & Informative YouTube Video Marketing
Videos were used to help engage website visitors more and gain additional placement on the major search engines.
This was a fantastic marketing tactic to help build trust with potential clients in order to convert leads at a higher rate.
Email Marketing Campaigns
It was very important for Peak One Builders to have a way to consistently stay visible to return visitors in order to continue growing their business.
We used custom crafted email campaigns to secure returning visitors to the website and to increase engagement from their loyal customers..
Let Us Take The Hard Work Out Of Internet Marketing
The strategic partnership between Peak One Builders and our team was incredibly mutually beneficial.
We were able to create an Unstoppable Lead Generation Machine that continued to generate lots of profitable custom home building and remodeling leads from the Internet.
With the proper groundwork set, we are well on the way to continuing to generate even more high-quality leads from the web in order to help keep Peak One’s pipeline full.
Some of the bigger highlights of our marketing campaign:
- Average of 19.33 leads generated per month in the first year
- Average of 31.5 leads per month in the second year
- Google 1st page rankings for over 1,000 targeted keywords
We helped Peak One Blinders to:
Save Time
Peak One Builders did not have to worry about hiring multiple people to fill in-house positions to achieve these results.
Sifting through qualified candidates and establishing the desirable benchmarks would have consumed a massive amount of time.
They knew hiring our team would produce results without infringing on their time.
Additionally, they would have comfort in knowing that we would keep them updated with completely transparent marketing reports, conference calls and meetings to answer all of their questions throughout the process.
Going with a professional online lead generation company that specializes in helping blue-collar service businesses attract more customers from the internet was the best decision for Peak One Builders, as they were able to focus on delivering top quality work on their custom home building and home remodeling projects instead of worrying about where to find leads.
Save Money
By partnering up with us, Peak One Builders achieved truly amazing results within the first two years.
The marketing plan that was deployed for the general contracting firm brought in a consistent flow of high-quality leads that turned into real, profitable custom home building and home remodeling projects all without having to rely on paid advertising strategies like Google Adwords or Facebook Ads. This is important because Peak One doesn't have to “buy” ad space on its target keywords since it already OWNS first-page placement organically.
Furthermore, Online Visibility Pros’ online marketing services cost a fraction of the price of hiring in-house staff to cover these responsibilities.
Multiple new employees with large salaries could easily bog down the future of a business.
But Peak One Builders made the intelligent move and hired a professional online lead generation company that specializes in implementing Internet marketing strategies for blue-collar service companies like custom home builders and home remodeling firms.
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