If you are a small brick and mortar local business don't get so tied up trying to rank for particular keyword phrases on Google search that you miss out on other opportunities to promote your business. Search traffic is great but it isn't the end all … [Read more...] about Small Business Marketing Tips: Don’t Put All Your Eggs In The Google Basket
Guess what. September 27, 2013 marked Google's 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google's new "Hummingbird" … [Read more...] about How Will Google’s New Hummingbird Algorithm Affect Small Business?
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get a feel for how just large it is? Go to YouTube and enter a … [Read more...] about Video Marketing: How To Get Your Small Business In The Game
So what is a "thought leader" anyhow? That term is just another way of saying you are viewed as the "go to" person or resource in your particular niche. Becoming a thought leader can be very beneficial for any business as it typically drives new … [Read more...] about How To Become A Thought Leader In Your Niche Market Online
Small business owners are arguably the busiest people in any industry. They have to be. They are small businesses and everyone has to multitask simply because there isn't enough business to warrant full time staff for a specific function. For example … [Read more...] about 7 Signs You Need To Outsource Marketing In Your Small Business