After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don't think in terms of conventional marketing expenses, think in terms of risk to brand and … [Read more...] about 5 Costly Social Media Mistakes Local Businesses Should Avoid
So what is a "thought leader" anyhow? That term is just another way of saying you are viewed as the "go to" person or resource in your particular niche. Becoming a thought leader can be very beneficial for any business as it typically drives new … [Read more...] about How To Become A Thought Leader In Your Niche Market Online
There is an enormous amount of attention given to Facebook and with over 1 billion users it deserves it. Facebook is the premiere social media platform and there's potential to get your message out to huge numbers of "fans." But Facebook is a … [Read more...] about LinkedIn Business Marketing: Does It Make Sense For Everyone?