CASE STUDY: Audio Visual Service Company Unleashes Google Lead Generation Machine with New Website & Local SEO Campaign

The Backstory

Justin and Jeremy, the co-owners of Infinity HD in Phoenix AZ, met with Online Visibility Pros to see how they could generate more leads from the internet for their audio visual (AV) installation and repair company that specializes in home theater installation, TV wall mounting services, surround sound installation, security system installation, and more.

Wanting to breakthrough into the audio visual industry in their local market of Phoenix, Infinity HD new they needed an expert online lead generation company that would understand their vision and help take them to the next level. And part of that next level vision included a re-develop company website in order to improve their effectiveness of capturing online leads and converting them into appointments and sales.

Below you will learn how Infinity HD went from generating BARELY any leads from the internet to generating over 30 leads per month after just 4 months! 

Let’s dive into this Google SEO lead generation strategy for small blue-collar businesses in the service industry…

Initial Marketing Goals

Online Visibility Pros developed a comprehensive marketing plan based following a no BS internet marketing strategy call with Justin and Jeremy. As with any client looking to generate more online leads, we set out to fully understand who they sell to, what products and services are offered and any industry specifics that need to be accounted for when structuring their short and long-term goals. To obtain the results Infinity HD was looking for, the OVP marketing team set out to transform the company’s website into an Unstoppable Lead Generation Machine that was setup to convert targeted website visitors into premium audio visual installation and repair leads, appointments and sales.

When our team initiated the marketing campaign, the audio visual service company was getting leads, appointments and sales from Angie’s List, one of the leading online directories for home service providers.

Campaign objectives:

• SEO for Profitable Long-Term Business Visibility on the Major Search Engines (Google, Bing & Yahoo) – target keyword searches potential customers would search for.

• Complete Website Transformation – key updates to the website site included making sure the website was mobile responsive and provided an exceptional user experience on all screen sizes, which ultimately helped Infinity HD improve the overall lead generation performance for the company.

Results After 6 Months

The strategic search engine optimization plan created by Online Visibility Pros started producing immediate results for Infinity HD. Through their newly designed website and comprehensive SEO strategies, the goals of increasing web traffic and generating high-quality online leads were quickly achieved.

Infinity HD went from generating a handful of leads per month to over 30 leads every single month! These results were accomplished within the first 6 months of their SEO campaign.

Within the 6-month time frame new website user traffic increased 249.55% with over a 1,000 new visitors.

How Did We Do It?

Our experienced web development team implemented a new functional design that was not only sleek and captivating, but also designed with Google’s algorithms in mind. Along with the new look, the website was developed to be responsive which made it more user-friendly for people to find Infinity HD through desktop computers, tablets and smart phones. See the amazing transformation for yourself below, along with how the website converted leads.

Organic SEO Campaigns Generate Lots of Traffic – The dramatic increase in targeted, organic traffic driven to the Infinity HD website from Google, Bing and Yahoo came about after a strategic move to update the site’s website structure and architecture. This one move had a strong impact on the trajectory of the campaign. The Result: new website users increased 249.55%!

Before the implementation of their SEO, Infinity HD only amassed 442 new visitors to their website. After the SEO strategy was put into place, new website users increased to 1,545. This large jump in organic traffic allowed for new potential clients to see all of the services offered by Infinity HD

Integrating a Lead Tracking System – A call tracking system was integrated into the website, which helped the company track new business generated from the website.

You can see form the screenshot below that incoming calls can be tracked by

• the time of day that people called
• if they called from the website
• how long the call lasted
• and the details of the call that were stored as an audio file.

These call tracking features allowed Infinity HD to help sort their leads and track down to the customer where their revenue is coming from.

In addition to the call tracking features integrated into the Infinity HD website, website visitors were also able to easily submit a request for services or a quote by simply entering their project info into the online form. See the screenshot here to showcase real leads coming through the lead generation forms on the site.

Final Recap

When Infinity HD partnered with Online Visibility Pros, they wanted a digital marketing campaign that would turn into an Unstoppable Lead Generation Machine for their company. With this specific goal in mind, the experts here at OVP were able to funnel targeted SEO traffic to their newly developed website and convert that traffic into new leads, appointments and ultimately clients.

After only 6-months, we had helped Infinity HD build an Unstoppable Lead Generation Machine into their business marketit strategy leading to double the business revenue.

Noteworthy Highlights:

• Transformed website into lead generation machine
• Increase in organic website traffic by 249.55%
• Improved keyword rankings – Earning first page Google rankings on hundreds of new keywords
• Generated an average of 34 leads per month in months 5 and 6
• Implemented a reliable lead tracking system into the company website.

Online Visibility Pros also helped Infinity HD achieve 2 key things:

(1) Save Time – Justin and Jeremy wanted to focus on what they do best, audio visual installation and repair… so instead of trying to undertake generating there own leads from the Internet, they reached out to Online Visibility Pros to achieve the results they were looking for.

(2) Save Money – The amazing results that were produced in only 6-months was life changing for Infinity HD. OVP’s custom marketing blueprint attracted new business in a highly competitive market. By hiring OVP, Infinity HD was able to save money by not needing to replicate the same services in-house. Trying to bring new employees up to speed on what your marketing goals are, along with them needing to have special training in certain fields to produce the results Infinity HD wanted would be cost-prohibitive to their bottom line. Infinity HD realized early on that to truly get the best results they needed to invest in Online Visibility Pros, the experts at generating high-quality, targeted leads that turn into long-term customers

Hiring and training employees, paying taxes on them, paying their benefits, and providing both office space and equipment is enormously expensive. Justin and Jeremy made the smart investment by avoiding all of those extraneous costs and choosing a partnership with Online Visibility Pros that would take his online presence to the next level and allow his business to grow for years to come.