Guess what. September 27, 2013 marked Google's 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google's new "Hummingbird" … [Read more...] about How Will Google’s New Hummingbird Algorithm Affect Small Business?
What Is A Call To Action & How Do You Write One That Actually Works
Usually when people don't know and have to ask "What is a call to action" or a "CTA" they are in a conversation about business marketing materials or a company website. The goals associated with marketing materials and websites should be to better … [Read more...] about What Is A Call To Action & How Do You Write One That Actually Works
SlideShare Marketing For Small Business: How To Use It
If you're using presentations in your business you should have a look at SlideShare Marketing. SlideShare.net is an amazing slide show platform that offers the convenience of storing presentations online but more importantly, can make those … [Read more...] about SlideShare Marketing For Small Business: How To Use It
Understanding Your Target Market Saves Your Business Money
Is your target market college students, women between the ages of 30 and 50 or seniors? Are you trying to reach fitness lovers, pet lovers or foodies? What demographics was your product or service created for? Also known as niche marketing, … [Read more...] about Understanding Your Target Market Saves Your Business Money
