Guess what. September 27, 2013 marked Google’s 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google’s new “Hummingbird” algorithm change was a little slow to hit the news press as they…
Usually when people don’t know and have to ask “What is a call to action“or a “CTA” they are in a conversation about business marketing materials or a company website. The goals associated with marketing materials and websites should be to better educate your target market, share how you can…
If you’re using presentations in your business you should have a look at SlideShare Marketing. SlideShare is an amazing slide show platform that offers the convenience of storing presentations online but more importantly, can make those presentations available to roughly 60 million people that visit the site each month. Think YouTube…
Is your target market college students, women between the ages of 30 and 50 or seniors? Are you trying to reach fitness lovers, pet lovers or foodies? What demographics was your product or service created for? Also known as niche marketing, understanding your market will save your business money when…