Panda, Penguin, Hummingbird…you have to wonder if Google’s headquarters isn’t actually located deep in the heart of the Mountain View zoo. Google has such cute names for algorithms that can drive your business to the next level or send it to the bottom of the digital dustbin. How are you…
What’s Black and White and Does a Happy Dance When It Crushes Spam? That would be Google Penguin 2.0 the latest version of Google’s never ending fight to rid its search engine of black hat cheaters and the websites that are foolish enough to use these tactics to gain traction on…
Typically the first question is, “What the heck is bounce rate and what do you mean it can hurt my website ranking in the search engines?” Sometimes search engine optimization can seem like witchcraft particularly when people start tossing around terms that you don’t recognize much less understand. “Bounce rate” is…