Your website should be your online marketing workhorse. With the exception of the Budweiser Clydesdales, workhorses are rarely "pretty" but they are reliable, capable and reasonably easy to maintain. Three critical characteristics that should apply … [Read more...] about Building A Business Website To Be Your Sweaty Workhorse That Delivers
How To Become A Thought Leader In Your Niche Market Online
So what is a "thought leader" anyhow? That term is just another way of saying you are viewed as the "go to" person or resource in your particular niche. Becoming a thought leader can be very beneficial for any business as it typically drives new … [Read more...] about How To Become A Thought Leader In Your Niche Market Online
Understanding Your Target Market Saves Your Business Money
Is your target market college students, women between the ages of 30 and 50 or seniors? Are you trying to reach fitness lovers, pet lovers or foodies? What demographics was your product or service created for? Also known as niche marketing, … [Read more...] about Understanding Your Target Market Saves Your Business Money
