Dentist SEO Marketing Boosts Online Visibility and Generates 2,996 New Patient Leads
Client Backstory:
Dr. Satnick is a trusted general dentist in Ventura, California, well-regarded for his high-quality dental services. However, the dental practice faced significant digital marketing challenges. His website was practically invisible on the first pages of the search engines, severely limiting online visibility and hindering his ability to attract new patients.
Additionally, the dentist’s website at the time wasn’t performing well generating poor conversion rates with many website visitors failing to convert into new patient appointments.
Recognizing these challenges, Dr. Satnick partnered with Online Visibility Pros to overhaul his online strategy. Our dental SEO campaign focused on local SEO for dentists, transforming his website into a functional, optimized platform to improve search engine rankings and increase web traffic.
Through a laser targeted local search engine optimization approach, we were able to help Dr. Satnick’s practice generate 2,996 leads over three years after we took over his digital marketing efforts.
The Problem: Weak Search Engine Visibility and Poor Website Performance
Dr. Satnick’s dental practice website faced three major challenges:
- Low Visibility in Local Search Results: Despite offering exceptional dental services, Dr. Satnick’s practice had low visibility on search engines like Google, Bing, Yahoo, etc. His Google Business Profile and website failed to appear on the first page for critical dental keywords like “dentist ventura ca” and “cosmetic dentistry ventura.” This lack of visibility in local search results limited his exposure to prospective new patients who rely on local searches to find a trustworthy dentist for their dental needs. Consequently, his practice missed opportunities to attract more patients actively searching for dental providers in Ventura.
- Outdated Website Design and Poor User Experience: The dental practice’s website did not meet modern web standards, which are crucial for converting site visitors into phone calls or new patient appointments. The website had a cluttered layout, lacked clear calls to action, and was poorly optimized for search engine marketing and on-page SEO. This outdated design created a poor user experience for its visitors, resulting in a high bounce rate as visitors left the site when they couldn’t find what they were looking for.
- No Strategic Local SEO Strategy: Without a solid local dental SEO approach, Dr. Satnick’s practice struggled to rank for geographically relevant search terms. The practice had minimal listings on online business directories and lacked a consistent SEO strategy for building short-term, medium-term and long-term local visibility. This allowed competitors with stronger dental SEO efforts to dominate the local landscape, capturing potential patients who might have otherwise chosen Dr. Satnick’s practice.
The Attack Plan: Redesign the Website & Launch a Laser-Targeted Local Search Engine Optimization Campaign
To address these issues, we initiated a comprehensive dentist SEO campaign focused on a website redesign, local SEO optimization, and some entity related SEO marketing tactics. This approach aimed to enhance search engine optimization performance, increase conversion rates, and attract new patients.
#1. Website Redesign for a Modern Look and Improved User Experience
#1. Website Redesign for a Modern Look and Improved User ExperienceOur first step was a complete overhaul of the dental practice’s website, implementing a sleek design and improved on-page SEO elements.
- User-Friendly Design: We developed an intuitive layout, streamlining navigation to make it easy for website visitors to access information about dental services, location, insurance, and appointment scheduling. This improved user experience was crucial for retaining interest and converting site visitors into new patients.
- Clear Calls to Action: We strategically placed clear and direct calls-to-action to guide website visitors toward engaging directly with the practice—whether by scheduling an appointment or contacting the office for more details. We added a contact form to simplify patient communication, ensuring easy engagement for prospective patients.
- Mobile Optimization: Recognizing the importance of mobile in local searches, we optimized the site for seamless functionality across all devices. This technical SEO enhancement improved user experience on mobile, which has a direct impact on search engine ranking as search engines prioritize mobile-friendly sites.
#2. Local Dental Search Engine Optimization to Drive Organic Traffic
With the redesigned website in place, our focus shifted to launching a laser-targeted local search engine optimization campaign to better target patients in Ventura and its neighboring cities.
- On-Page SEO and Targeted Keywords: Each page was meticulously optimized with targeted dental keywords. These keywords were strategically placed in titles, headers, meta descriptions and more to improve search engine results.
- Service Page Development: We developed dedicated pages for each dental service offered, including routine cleanings, dental implants, and cosmetic procedures. These detailed service pages provided comprehensive content that enhanced user understanding and improved the dental website SEO by boosting search rankings.
- Google Business Profile Optimization: We optimized the dentist’s Google Business Profile, ensuring accurate, complete, and updated information to improve visibility in local search results and on Google Maps. This is essential in SEO for dentists as it directly impacts local exposure.
#3. Expanding Online Presence with Directory Listings and Social Media
To reinforce online visibility and credibility, we expanded the practice’s presence on multiple online directories and social platforms.
- Directory Listings: We secured listings on over 60 authoritative business directories to boost the practice’s local SEO and create a consistent, reliable web presence. These listings contributed to the practice’s search engine optimization by providing quality backlinks and reinforcing accurate business information across platforms.
#4. Google Remarketing Targeted Display Campaign to Convert Previous Website Visitors
We implemented a Google Remarketing Targeted Display campaign to re-engage site visitors who did not convert during their first visit. By displaying targeted ads on the Google Display Network, we kept Dr. Satnick’s practice visible to new potential patients, increasing the likelihood of converting these visitors into patients.
The Results: Significant Increase in Local Search Visibility and Generating 2,996 New Patient Leads
Our targeted SEO services generated substantial improvements in search rankings, overall search engine visibility, and, most importantly, leads over a three-year period.
Lead Generation
- Year 1: The practice generated 633 leads with a dental SEO cost per lead of $37.02.
- Year 2: Lead generation increased to 1,090 leads, and the cost per lead decreased to $24.94, showing the growing impact of our SEO strategies.
- Year 3: The upward trend continued, with 1,273 leads generated at a cost per lead of $21.30, reflecting continued optimization of our dental SEO efforts.
Improved Website Conversion Rates
- Year 1: Conversion rate reached 1.69%.
- Year 2: The rate more than doubled to 3.22%.
- Year 3: The conversion rate climbed to 3.95%.
Higher Search Engine Rankings
Dr. Satnick’s dental practice achieved top rankings on search engine results pages for competitive dental keywords like “dentist ventura ca” and “cosmetic dentist in ventura.” This visibility in search results drove substantial organic search results and increased patient traffic.
Listen to Dr Satnick share about what it’s like working with Online Visibility Pros.
Impact: Realizing the Potential of Dental SEO Services
This dentist SEO marketing case study demonstrates the transformative effects of a data-driven dental SEO strategy focusing on increasing online visibility and, ultimately, new patient acquisition. By combining website optimization, robust local SEO for dentists, and an improved presence on social media and online directories, Dr. Satnick’s practice achieved 2,996 leads, enhanced conversion rates, and reduced cost per lead in his 3 year campaign with Online Visibility Pros. His success showcases the power of an improved website experience and implementing an effective local SEO campaign to help him acquire new patients from Google and grow his dental practice.
Dr. Satnick’s practice now attracts a steady stream of patients from local searches. The achievements in this dental SEO case study highlight the importance of targeted keyword research, consistent SEO tactics, and a website that converts visitors into business leads.
For dental practices looking to increase search engine optimization success, partnering with a marketing agency that has a track record of helping dentists grow their business would be a smart move to help you navigate search engine complexities and remain competitive.
To get results like these for your dental practice, schedule a complimentary Online Visibility Strategy Call right here and connect with one of our Online Visibility Pros.
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