3,096 Banner & Sign Quote Request Leads from New Website, SEO & More 5-Star Customer Reviews

Client Backstory:

AZ Banners was a small operation when they approached Online Visibility Pros to learn more about how they could generate more banner and sign printing quote requests from Google.

The business was already investing a small amount of money in Google Ads every month in order to produce 5 to 10 banner and sign quote requests each month.

But Bill, the business owner, knew there were more potential customers on Google that he wasn’t reaching through his Google Ads campaign and thought it was time to invest in an expert digital marketing company that could build him a new website and online presence designed to convert visitors to leads on a consistent basis and implement proven SEO strategies to get more cold, targeted leads from Google and the other search engines.

After our marketing strategy meeting, we presented Bill with our suggested digital marketing plan.

The new website, enhanced digital footprint, SEO campaign and customer review system had huge impact on the company over a four year time period:

The first highlighted row in the screenshot below with the “google / organic” label shows that 30,708 total users and 1,646 quote requests (people filling out a form requesting a quote) were generated from Google SEO marketing efforts – Jackpot!!

In addition to the leads that were coming from Google, another 157 quote request leads were generated through the website from Bing and Yahoo from our SEO marketing efforts.

Even more impressive, the company’s Google My Business listing generated 949 click-to-call leads and a few thousand more website visitors throughout the 4 year SEO campaign.

(Google My Business listings get their visibility in Google Search and Google Maps results.)

Over four years of digital marketing efforts…

3,096 estimate request leads were generated from both the company website and Google My Business listing at an average cost-per-lead of $22.88.

#1. New Lead Generation Website:

A key component to the new site in addition to updating the design, individual pages were developed for each product the company offered.

Each page setup to convert interested prospects into leads looking to get a quote on their banner or sign project.

#2. Local SEO:

The first SEO priority for AZ Banners was to add the essential on-page SEO elements throughout the site to point each website page to the best target keywords.

Next, the company’s Google My Business listing was optimized to the max, which means no section was untouched.

A critical piece for successful SEO campaigns is producing consistent, high-quality content such as expert articles on a company’s blog.

Our focus was to produce expert blog content that offered high-utility for its readers, whom were also the company’s prospective customers.

In combination with a strategic blog marketing campaign, an ethical link building program was deployed in order to establish the online authority the website needed to solidify its position in organic keyword rankings.

SEO efforts to the website generated 1,646 quote request leads from Google and another 157 quote request leads from Bing and Yahoo.

In addition, the company generated another 949 click-to-call leads and a few thousand more website visitors from their Google My Business listing.

Over four years, a total of 3,096 quote request leads were generated from our local SEO strategies with an average cost-per-lead of $22.88.

#3. More Happy Customer Reviews:

The last piece of the digital marketing strategy was to enhance the company’s online reputation by helping them get more 5-star customer reviews on the websites that matter most for the banner and sign industry.

Specifically, we focused on getting more customer reviews on Google, Facebook and BBB.

AZ Banners was able to get more reviews than any other direct competitor while also increasing their Google aggregate review rating to 4.8 stars.

With every additional 5-star review online, the company was indirectly increasing their lead generation conversion rates as well, further increasing their ROI (return on investment) into digital marketing.

Over four years, a total of 3,096 quote request leads were generated from all local SEO strategies at an average cost-per-lead of $22.88.

From Google website SEO efforts alone, 30,708 website users which led to 1,646 quote request leads were generated.

157 quote request leads were generated from Bing and Yahoo SEO efforts.

949 click-to-call leads were generated from Google My Business local SEO efforts.

The company increased their Google aggregate review rating to 4.8 stars AND the total number of reviews to more than any other direct competitor.

But two of the most important results generated from our digital marketing campaign for AZ Banners was that they were able to save quite a bit of time and money.

AZ Banners made the smart investment by partnering with OVP to help them build an Unstoppable Lead Generation Machine™ that produces their own exclusive leads on auto-pilot.

This investment alone has allowed the Bill and the rest of the team at AZ Banners to save time, energy and money that they can use to grow their business in other ways.

Dedicated to helping our clients do more business and save more time.