Frequently Asked Questions

Leads from the internet come from the traffic on your website.

The better your website is, the more traffic will come to your website, and the more traffic will convert into a lead.

A lead is counted a visitor completes and submits a form on your website or calls you using a trackable phone number.

To learn more about online lead generation, schedule a strategy call with an Online Visibility Pro.

SEO stands for Search Engine Optimization. Broadly speaking, SEO represents the techniques used to help a website rank higher on organic search results.

By improving your website’s visibility on keywords that are relevant to your product, service or brand on search engines like Google, Bing, and Yahoo, you’re able to drive targeted traffic to your offer(s).

There are a number of ranking factors that the search engines are looking for on your website that are more traditional like keywords, tags, metadata, links, social signals, however, there are many other factors such as site structure, design, visitor behavior not to mention other external off-site factors.

Yes, we set up On-Page SEO and it’s a critical step for all website owners to take.

On-Page SEO is the practice of optimizing elements ON your website for improved performance within the Search Engines.

By adding specific optimization elements to each page of your website, you’re essentially able to tell the Search Engines what each page on your website is about and what keywords are most relevant to that page.

Other important SEO factors include page load speed, user experience, content, blogging, image optimization, relevant backlinks and so much more.

The short answer is it depends on your site history and the competitive nature of your niche market online.

Each website has a history which will impact the campaign.

In most cases, clients are able to see results within the first 1-3 months. SEO is a process, not an event.

If you need traffic right now, you might want to consider PPC marketing, but if you’re looking to build your business for long-term success in the organic search game, running a strategic SEO plan is necessary.

Monthly reporting is provided to all private clients as a way to stay up to date with the progress of the campaign.

The key factors associated with successful SEO on our team includes ranking, traffic and lead generation.

Learn more about becoming a private client with OVP by scheduling a strategy call.

Yes! Our team of US-based writers is here to help provide all of the needed copy for your new website.

Yes! Having a mobile responsive website is critical for good SEO performance and a great user experience. With so many people using their smartphones and tablets to access the internet, we won’t even build a website that is not mobile-friendly.

Yes! We have a very skilled graphics team that can create custom images.

We can also help you choose great stock photos, but we recommend using your own original photography when possible to set yourself apart from your competitors.

Website builds vary in cost depending on the size and scope of the project.

We are more than happy to provide you with a customized quote for your project. You can start the process by scheduling a strategy call.

PPC stands for “Pay Per Click”, also known as CPC or Cost Per Click.

Essentially you are renting advertising and paying the ad platform every time someone clicks on your advertisement. This also means you don’t pay unless someone actually clicks on your ad

PPC advertising is one of the most powerful tools for businesses looking to get in front of a targeted audience – FAST! By positioning yourself in front of a specific audience of people that are looking for what you have to offer, you’re able to send highly targeted traffic to your website to help generate more leads and business.

When used properly, PPC advertising is a very powerful and profitable marketing strategy when executed and managed properly.

Here at OVP, the majority of the campaigns we run are on Google Adwords, Microsoft Ad Center (Yahoo and Bing Ad network), and the Facebook Ad Platform.

As an example, if you’re choosing to run PPC campaigns on Google Adwords, you can run campaigns on the “search” and/or “display” network. If you choose “search” then your ads show up on the search engines when someone types in a question or phrase into Google.com.

When you run campaigns on the display network, your banner image ads will show up on websites, typically ads are displayed above the content on the page or on the side of the page next to the main content.

Once the campaign logistics are handled and we are able to turn on the PPC campaigns, you’ll get traffic immediately.

We will be gathering data in real-time and making any necessary adjustments to your campaign to improve performance. Schedule a strategy call with us to discuss the results we can help you get with PPC.

Yes! We only publish blog articles that are optimized for SEO. We blog for the purpose of driving targeted traffic to your site, so we begin optimizing for important keywords before the article is even written.

Without optimization, your blog could easily get lost on the internet, wasting a lot of time and effort.

Custom blog images created by our talented graphics team are part of our blog package.

Having you review your blog topics prior to writing is something we have built into our process to prevent re-work and additional costs.

We also allow you to review and make edits prior to having the blog article published. It is important that these reviews happen in a timely manner as to prevent a delay in production and publishing so your collaboration is very important.

We have developed a diverse team of writers with experience across multiple industries.

If we find that your niche is truly unique, we will seek, test, and hire the best US-based writer for your needs. We’d love to talk more about your needs, schedule a strategy call with us today.

Yes! Special promotions in your eNewsletter are a great way to generate repeat and referral business from your email list.

We will help you create promotional graphics for your eNewsletter and website so all you have to do is answer the phone and honor the deal.

Yes! You can send us a list of emails to add or subtract from your list on a monthly basis.

We highly recommend that you get your customer’s approval before adding them to your list.

This will help you have a successful eNewsletter with high engagement and ROI.

No problem. Our preferred email software is Constant Contact.

We are an award-winning service provider with years of experience and are happy to help you get set up.

If you are already using an email software other than Constant Contact, we’d be happy to discuss your needs with you. Schedule a strategy call and let’s talk.

VSEO stands for Video Search Engine Optimization and is the process of improving the visibility or ranking a video on a specific keyword target by leveraging metadata and other video optimization factors.

Video is proven to index fairly quickly, making this a kick-a** strategy to gain strategic placement on the Search Engines with your video.

VSEO is critical if you want your videos to be found when people search places like Google, YouTube, Yahoo, Bing, Duck Duck Go, etc.

This will be determined on a case-by-case basis.

If you are a private client, the entire setup, optimization, and ongoing management of your YouTube Channel and videos are handled by OVP.

If you purchase a VSEO package, we typically send the optimization package to the client.

We have a number of video resources that we can connect you to assist in the video creation process.

There are some videos that would require you or your staff to be on camera, and there are also other types of videos that are the opposite and don’t require your participation.

When we work with private clients, we will often suggest video and manage the process and vendor relations on behalf of our clients. We essentially “quarterback” the video shoot or creation on behalf of our clients. Schedule a strategy call to learn more about becoming an OVP private client.

Our team can help get your business set up on the necessary social media sites, like Facebook, Twitter, Google Plus, and LinkedIn.

We’ll handle everything from graphics to optimization to make sure you appear professional and trustworthy.

Yes! We’ve helped many clients with social media makeovers on all the most important social media channels.

This typically includes updating graphics and copy, as well as optimizing profiles for lead generation.

Our team can create a full months’ worth of posts then post on your behalf and schedule those posts.

Social media posting is a service we offer exclusively to our private clients. Schedule a strategy call if you’d like to learn more about the perks of becoming a private client with OVP.

When you hire OVP, we can help you to generate all of the content you need.

Our team of writers and graphic artists is here to make you and your business look good. Schedule your strategy call to learn more about our content marketing services.

You need a variety of content on and off your website to successfully drive targeted traffic.

We highly recommend having the following 12 types of content: blog posts, videos, slide decks, emails, case studies, project portfolios, service pages, landing pages, press releases, lead magnets, social media posts, customer testimonials & reviews.