Guess what. September 27, 2013 marked Google's 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google's new "Hummingbird" … [Read more...] about How Will Google’s New Hummingbird Algorithm Affect Small Business?
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get a feel for how just large it is? Go to YouTube and enter a … [Read more...] about Video Marketing: How To Get Your Small Business In The Game
If your website isn't cranking out the new business that you expected it would and you're looking to boost your website's effectiveness, consider this. Does each and every page on your site have a purpose that contributes to the overall effectiveness … [Read more...] about 5 Ways To Boost Website Effectiveness To Increase Sales
If you've had a small business website up for a couple of years you may have seen a dramatic drop in traffic once Google brought out the animals (Panda and Penguin) to play. Google's intent was to improve the relevance of returns for searchers but in … [Read more...] about 5 Ways To Lose Search Engine Rankings And Sabotage Your SEO Strategy
Without question inbound marketing is far more effective than outbound but traditionally it will take both to make sure there are enough sales in the pipeline. Outbound marketing starts with prospecting, a function that is the bane of many sales … [Read more...] about The Difference Between Persistent Prospecting and Pestering