Your website should be your online marketing workhorse. With the exception of the Budweiser Clydesdales, workhorses are rarely "pretty" but they are reliable, capable and reasonably easy to maintain. Three critical characteristics that should apply … [Read more...] about Building A Business Website To Be Your Sweaty Workhorse That Delivers
Is there any doubt in your mind that the world is going mobile? Depending on which study you believe over half of Americans over the age of 18 own and use smartphones and tablets. Next year, 2014, the internet will be accessed more frequently by … [Read more...] about Is Your Website Mobile Compatible & Ready To Receive Your Customers?
After reading that title you might be asking yourself how can social media be costly given that all of the basic platforms are free. Good question but don't think in terms of conventional marketing expenses, think in terms of risk to brand and … [Read more...] about 5 Costly Social Media Mistakes Local Businesses Should Avoid
Guess what. September 27, 2013 marked Google's 15th birthday as a business. How did they celebrate? They announced the biggest update in their algorithm in 12 years…a little gem they are calling Hummingbird. Actually Google's new "Hummingbird" … [Read more...] about How Will Google’s New Hummingbird Algorithm Affect Small Business?
Video marketing is huge. YouTube is the second largest search engine in the world and unquestionably the first choice for searchers who like to consume information visually. Want to get a feel for how just large it is? Go to YouTube and enter a … [Read more...] about Video Marketing: How To Get Your Small Business In The Game